Showtime’s David Nevins wasn’t the only network president I interviewed at TCA’s winter press tour. I also had some time with ABC Entertainment President Lee, which I turned into this Adweek story about how things are finally looking up for ABC after a decade of dwelling in, or near, the 18-49 ratings basement.

Lee walked me through some of the network’s successful (and not-so-successful) moves this season, including the brilliant move to brand Thursday’s all-Shonda Rhimes lineup as TGIT:

Lee’s most successful play this season was handing over his Thursday night lineup to Rhimes: Grey’s Anatomy and Scandal, both of which she created, and How to Get Away with Murder, which she executive produces. Most critically, he branded the night TGIT (Thank God It’s Thursday), an ode to the TGIF Friday night comedy block that was a ratings hit in the ’90s.

“We took a brand that my boss Bob Iger invented [in 1989], TGIF, and we burnished it. It was very sweet to take a dormant brand and reinvent it on Thursday as something that was just as fresh today as that was then,” said Lee.

But as successful as TGIT has been, Lee isn’t sure he can replicate it on another night. “A brand has to match the shows that are there. It has to be extremely high quality. It has to capture the mood of the nation. So it’s very difficult,” he said. “It takes time to build them, and it takes extraordinary quality and patience.”

The network still has a long way to go, but my talk with Lee was a good reminder that thanks to Rhimes and several other big swings this season (including freshman hits Black-ish and Fresh Off the Boat), ABC is finally figuring itself out.

 How ABC Got Its Groove Back (Only Partly Because of Shonda Rhimes)

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While at winter press tour, I sat down with Larry Wilmore to talk about his succeeding Stephen Colbert as Comedy Central’s new 11:30 p.m. late-night host for this Adweek profile. His new show, The Nightly Report with Larry Wilmore, kicked off this week. But as Wilmore told me, the show was originally supposed to be called The Minority Report with Larry Wilmore before Fox began developing a series based on the 2002 Tom Cruise film:

We made the call on the field, so to speak, before it really got too late. Part of our constructing the show was understanding how the audience sees content these days. They see it through social platforms—Twitter, Facebook—so your show has to live in those environments. And it was becoming very difficult to operate in those environments and having to use The Minority Report with Larry Wilmore as a complete tag all the time. We were being confined legally by doing that in all forms of everything, and it was becoming a nightmare. And I thought, “Guys, I don’t want it to be March and we have to change our name, after we’ve already been on.” I said, “Let’s just do it now, before it really came to a head.” It was in late October or early November, so there was still enough time. But the show didn’t change, only the name did.

Wilmore also talked about stepping down as Black-ish showrunner to take the Comedy Central job, how TV has changed since he launched The PJs and The Bernie Mac Show and how John Oliver’s recent late-night success has emboldened him.

Larry Wilmore on How He Landed The Nightly Report and What He Learned From Jon Stewart

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I’m very excited to begin contributing to Adweek, as they look to expand their TV coverage online. My first story for them is something that I’ve wanted to write for more than a year: a look at the worst TV time slots on television, the ones that have been radioactive for years on end, and manage to bring about the end of almost every show that is aired there.

I looked back at several years of TV schedule grids, and pulled together this collection of TV’s equivalent of death row.

Abandon hope, all ye who are scheduled here:

TV’s 10 Worst Time Slots: Can Any Show Survive?

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We then spoke about Scandal’s season premiere, and its powerful message about sexual assault.

It was a great appearance and I look forward to returning soon!

Buzzworthy Fall Shows Make Their Debut

How Olivia Pope Schooled Roger Goodell

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After a bit of a hiatus, I returned to Parade to put together a Fall TV Preview, which was one of my first stories for them last year. My take on this shows are how they managed to be both fresh and familiar — and have a lot in common with some of your favorite shows.

When I filed, I didn’t know that this would be my very last Parade story. But sadly, the magazine was sold last week and the entire editorial staff, including all my favorite editors, was laid off as editorial operations move from New York to Nashville

I’ll miss you Parade; it’s been fun!

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Three decades after The Cosby Show, the broadcast networks are finally making sitcoms again that more accurately represent and reflect the diverse makeup of their audiences. At Quartz, I wrote about new fall sitcoms Black-ish and Cristela, as well as midseason comedy Fresh Off the Boat.

In doing so, the network is finally beginning to correct the embarrassing dearth of sitcoms featuring non-white families. “If you look at shows now that seem to lack diversity, they actually seem dated, because America doesn’t look like that anymore,” ABC Entertainment President Paul Lee told reporters at the Television Critics Association’s summer press tour. “People want to see voices that reflect the America that they know. … That’s not so much diversity as authenticity.”

As just as Cosby Show did 30 years ago, these three shows focus on themes that viewers of all ethnicities can easily connect with. “We love having a diverse slate, but we think these shows are deeply relatable. [When I watch them], I am one of those families,” said Lee, who admits that the new shows will hopefully appeal to international audiences as well. “We have a chance to resonate in the US and beyond. But make no bones about it, these are American stories, all of them.”

It also helps that Black-ish is terrific, and one of fall’s best new comedies. ABC’s Lee, who is leading the charge towards presenting diverse families, knows that he and his peers still have a long way to go to close the gap. But these shows represent a very promising start.

Three decades after ‘The Cosby Show,’ families of color are back on network television

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