Showtime’s David Nevins wasn’t the only network president I interviewed at TCA’s winter press tour. I also had some time with ABC Entertainment President Lee, which I turned into this Adweek story about how things are finally looking up for ABC after a decade of dwelling in, or near, the 18-49 ratings basement.

Lee walked me through some of the network’s successful (and not-so-successful) moves this season, including the brilliant move to brand Thursday’s all-Shonda Rhimes lineup as TGIT:

Lee’s most successful play this season was handing over his Thursday night lineup to Rhimes: Grey’s Anatomy and Scandal, both of which she created, and How to Get Away with Murder, which she executive produces. Most critically, he branded the night TGIT (Thank God It’s Thursday), an ode to the TGIF Friday night comedy block that was a ratings hit in the ’90s.

“We took a brand that my boss Bob Iger invented [in 1989], TGIF, and we burnished it. It was very sweet to take a dormant brand and reinvent it on Thursday as something that was just as fresh today as that was then,” said Lee.

But as successful as TGIT has been, Lee isn’t sure he can replicate it on another night. “A brand has to match the shows that are there. It has to be extremely high quality. It has to capture the mood of the nation. So it’s very difficult,” he said. “It takes time to build them, and it takes extraordinary quality and patience.”

The network still has a long way to go, but my talk with Lee was a good reminder that thanks to Rhimes and several other big swings this season (including freshman hits Black-ish and Fresh Off the Boat), ABC is finally figuring itself out.

 How ABC Got Its Groove Back (Only Partly Because of Shonda Rhimes)

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Adweek wasn’t the only print publication I appeared in this week; I also have two stories in the new issue of Emmy magazine. In addition to profiling Peg Schierholz, ace hair department head from The Americans, I also looked at the growing phenomenon of movie actors transitioning to TV series and signing 15-episode deals (as opposed to the standard 22-episode seasons) to give themselves enough time during their hiatus to continue doing movies.

It’s always fascinating to delve into a new television trend, and I got great insight on this one from How to Get Away with Murder creator Pete Nowalk, who is thrilled to land Viola Davis for 15 episodes each season (“if it was my network, I would have given her anything she wanted”), as well as Kevin Bacon, who pioneered the “15 is the new 22” concept back in 2012 when he signed on to The Following.

Go here or click below to read the full story:

You can find more information on Emmy’s February issue, and purchase a copy, here.

As I mentioned earlier today, even though I write primarily online these days, there’s still nothing like seeing your name, and story, in print! So between the new issues of Adweek and Emmy, this has been a fantastic (and nostalgic) week.

Fifteen and Loving It

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After months and years of foreplay, the movie version of Fifty Shades of Grey has finally arrived. The film is expected to gross as much as $100 million worldwide this weekend as fans of E.L. James’s BDSM-themed trilogy flock to the first sexually-explicit mainstream film in years, but as I wrote at Quartz,

While that might sound like cause for celebration, it’s also old hat to viewers of shows like Starz’s Outlander, which have beat Christian and Anastasia to the punch (or is that paddle?) when it come to embracing and depicting sex in all manner of fascinating, and electrifying, ways. Sorry, Fifty Shades of Grey, but the steamiest sex in mainsteam entertainment fare can now found on television, not in theaters.

An increasing number of cable and internet series, like Outlander, Masters of Sex and Girls, routinely delve into the frank explorations of sexuality that have vanished from mainstream films.

In contrast, R-rated movies have become almost puritanical when it comes to depicting sex. Gone are the years when multiplexes routinely offered scorching films like Body Heat, Basic Instinct or the aforementioned 9 ½ Weeks. As Hollywood turned away from that adult audience and almost exclusively towards franchise films aimed at teenagers—coupled with the ubiquity of porn, which is now only as far away as one’s smartphone—those movies simply stopped being made.

So as you take in Fifty Shades this weekend, don’t forget, you’re missing the real action, back at home on TV.

Sorry, ‘Fifty Shades of Grey,’ but the steamiest sex is on TV, not in movies

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(David Bloomer/SHOWTIME)

Comeback of the Year: Homeland

Just when I thought I was out, Claire Danes and showrunner Alex Gansa pulled me back in! After two frustrating seasons in which the show often seemed even more off the rails than Carrie Mathison without her meds, the drama returned to form in its second half by out 24-ing 24 itself (which Homeland‘s creators made their bones on). And most of the show’s missteps — hundreds of them! — will be forgiven if Sunday’s finale is anywhere as engaging as the last several episodes have been.

(Gilles Mingasson/ABC)

Gone Too Soon: Trophy Wife, Enlisted, The Bridge 

While some low-rated wonders like You’re the Worst and Hannibal eked out renewals, this trio of terrific shows proved to be better than audiences deserved. Viewers who have been decrying the death of the TV comedy obviously weren’t watching Trophy Wife and Enlisted (and shame on ABC and Fox for treating them so shoddily). As for The Bridge, I understand why John Landgraf canceled it, even as I mourn the fact that the show had finally found itself in Season 2. Meanwhile, upstart outlets desperate for eyeballs — I’m looking at you, Amazon, Hulu and Yahoo Screen — have no excuse for passing on these discarded gems as they search for avid viewers.

(ABC)

Scene of the Year: Viola Davis takes off her wig in How to Get Away With Murder

At times early in the ABC freshman drama’s run, it seemed as if producers had forgotten that it had cast the Oscar-nominated powerhouse as Annalise Keating. But they sure remembered in episode four, which closed as Davis removed her makeup, and then her wig, and faced her husband, stripped physically and emotionally bare. It was a stunning revelation, and one that I hope is only the first of many How to Get Away With Murder moments in which Davis leaves us breathless.

(ABC)

Most Welcome Revival: Twin Peaks

It’s happening, again! I’ve been disheartened by Hollywood’s efforts to turn every movie into a TV show next year, but one reboot announcement warmed my heart: Twin Peaks, which Showtime will resurrect in 2016 as a limited series. With David Lynch and Mark Frost returning to the fold for the entire run, and bringing back many of the original characters (Coop!), I’m already jonesing for some damn good coffee and a heavenly slice of cherry pie.

(Danny Feld/The CW)

Sweetest Surprise: Jane the Virgin

When I first heard the premise for Jane the Virgin, I thought I’d stumbled upon an Onion article. A virgin is artificially inseminated — by accident? Ugh, pass. Well, I couldn’t have been more wrong. Instead, the show has been a little slice of perfection each week. It still feels like it could all fall apart at any moment, but what a delightful ride it’s been.

(Erica Parise/FOX)

The Anti-Moonlighting: The Mindy Project

Most shows succumb to the Moonlighting curse and start spiraling when they finally pair up their big couple (cough, New Girl, cough, Suburgatory). But The Mindy Project, which had captivated me even as it churned through plot and supporting characters, finally found its footing this season as it turned Mindy Lahari (Mindy Kaling) and Danny Castellano (Chris Messina) into a committed couple. Their wacky, wonderful relationship has brought out the best in each other, and the show.

(Smarf)

Best Credits Sequence: Too Many Cooks

Please, as if this Adult Swim masterpiece had any real competition. I apologize for putting this into your head again, but…it takes a lot to make a stew!

(Disney XD)

Kids Show of the Year: Phineas and Ferb Star Wars 

I’ve been forced to watch a lot of nauseatingly awful kids shows over the past several years, which is why I keep steering my children back toward Phineas and Ferb, which is equally as entertaining for parents as small fry. But the always-inventive show outdid itself with last summer’s crossover, Phineas and Ferb: Star Wars, which paid homage to the original Star Wars with an ingeniously-crafted parallel story. Bring on Phineas and Ferb: Empire Strikes Back! Okay, greenlight it first, then bring it on!

(Patrick Harbron/FX)

Network of the Year: FX

This boils down to one question: if I were stranded on a deserted island, and could only bring along one network’s lineup of 2014 programs, which one would it be? Of course I would go for the network that airs four of my top 10 shows of the year (The Americans, Fargo, You’re the Worst and Louie), along with The Bridge (RIP), Archer, Justified (which had its first off-year – but like pizza, even bad Justified is pretty terrific), American Horror Story and The Strain. Hell, I even stuck with Sons of Anarchy to the bitter, bloody end as well. FX, you’re peerless.

(Diyah Pera /The CW)

Best Comic Book Series: The Flash

It grabbed me from its fully-formed pilot and hasn’t let go: The Flash is the perfect comic TV show. It’s joyous and bubbly instead of broody (enough moping around, everyone else! Lighten the hell up!), with vividly-drawn supporting characters and villains who pop. I hope the oodles of superhero shows in development for next season are all watching The Flash — and taking copious notes. Go go, Grant Gustin!

Come back on Friday, when I’ll bring my week-long look at the Best (and Worst) of 2014 to a close with something … a little different.

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At The Daily Beast, I check back in on The Blacklist, which aired its fall finale last night. I wrote last spring that James Spader was single-handedly keeping the show together with his virtuoso turn as Raymond “Red” Reddington, and the NBC drama should wipe the slate clean of his costars and reboot with a group more worthy of sharing the screen with Spader.

Amazingly, the show did almost exactly that in the offseason, but the problems still exist. As I wrote at The Daily Beast,

So why does Season 2—which just had its fall finale Monday night—feel like such a disappointment so far? Because in focusing on all those necessary fixes, producers lost sight of the show’s raison d’être: Spader. Two steps forward, two steps back.

The Blacklist’s Frustrating Fall: Keen’s a Keeper, but Red Regresses

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Step aside, TGIF and Must-See TV: branded nights of TV are back again, thanks to ABC’s #TGIT (Thank God It’s Thursday) and NBC’s #WomanCrushWednesday. As I wrote at Adweek:

Networks can’t resist cloning anything that’s a hit on television, whether that’s shows or campaigns. Given the success of both #TGIT and #WCW, they’re all likely brainstorming hashtag-friendly campaigns in an effort to brand as many other nights of TV as possible.

So I came up with 12 new TV hashtag campaigns I’d like to see, from #PTSD (Post-Traumatic Sports Delay) to #TGINTGIF (Thank God It’s Not TGIF) to #WhatsaHashtag (What’s a Hashtag? Mondays).

After #TGIT and #WCW, 12 New TV Hashtag Campaigns We’d Like to See

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We then talked about that sensational scene where Viola Davis removed her makeup and wig — one of this fall’s most memorable images.

Also on the panel: Aisha Moodie-Mills, Danielle Moodie-Mills and my former People colleague Janet Mock.

How Shonda Rhimes is opening doors for gay characters on TV

Shonda Rhimes rewriting rules for black women

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We then spoke about Scandal’s season premiere, and its powerful message about sexual assault.

It was a great appearance and I look forward to returning soon!

Buzzworthy Fall Shows Make Their Debut

How Olivia Pope Schooled Roger Goodell

The post ‘Melissa Harris-Perry’: The debuts of ‘How to Get Away With Murder’ and ‘Black-ish’ appeared first on TV & Not TV.

After a bit of a hiatus, I returned to Parade to put together a Fall TV Preview, which was one of my first stories for them last year. My take on this shows are how they managed to be both fresh and familiar — and have a lot in common with some of your favorite shows.

When I filed, I didn’t know that this would be my very last Parade story. But sadly, the magazine was sold last week and the entire editorial staff, including all my favorite editors, was laid off as editorial operations move from New York to Nashville

I’ll miss you Parade; it’s been fun!

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