If you told me I’d be writing a story A) praising Kim Kardashian B) for Quartz C) calling her “brilliant” and admiring her “acumen,” I would have said you’d lost your mind. But I surrendered this week after she shared images from her racy Paper magazine cover, and successfully got the entire world (well, at least the internet) talking about her once again, whether people wanted or not. And then, 24 hours later, she did it all again by releasing even more explicit photos from the shoot. As I wrote at Quartz,

That’s why it’s time to stop making fun of her and start taking her seriously, if not as a reality star, than at least as a masterful businesswoman and marketer.

I’d wavered on suggesting this story — I can’t imagine her name had ever appeared in a Quartz story before today — but I’m glad that I went ahead with it. Also, this is probably the only story written about her this week that didn’t include the words “butt,” “ass,” “oil” or “full frontal” — but it’s worth a read anyway!

Why Kim Kardashian is the World’s Best Marketer 

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