Holy cliffhanger! It’s been 34 years since an astounding 83 million tuned into Dallas on Nov. 21, 1980, to find out “Who Shot J.R.?” The episode, “Who Done It,” is the U.S.’s second most-watched non-sports program of all time. Despite mounting a masterful marketing campaign over the summer, CBS seemed to stumble as it reached the finish line, putting together this underwhelming promo for the episode, which is this week’s Throwback Thursday for Adweek.

There are a few other Dallas-related promos and clips in the story, so be sure to check them all out.

#TBT: Who Shot J.R.? This Classic Dallas Promo Convinced 83 Million Viewers to Find Out

The post #TBT: Who Shot J.R.? This Classic ‘Dallas’ Promo Convinced 83 Million Viewers to Find Out appeared first on TV & Not TV.