During the next month, 20 new shows will debut, and half of them will be lucky to make it to a second season. As I wrote at Quartz, CBS is trying its best to beat the odds:

Its new shows are almost carbon copies of a beloved long-running series in time slots immediately before them (known as a show’s lead-in) or after them (its lead-out), in an effort to capture as much of the returning show’s audience as possible.

At TCA summer press tour, I spoke with CBS Entertainment Chairman Nina Tassler about her strategy that paired Criminal Minds with Stalker, Madam Secretary with The Good Wife and (duh!) NCIS with NCIS: New Orleans:

“It may not be where people end up consistently watching a show, but when you’re in this ‘discovery’ phase—when audiences are trying and sampling—that’s when I think lead-in matters more than anything,” Tassler told Quartz.

Why TV time slots still matter for new shows

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