I had so much fun pulling together this story for Adweek, on the most outrageous statements that network presidents made in 2014. As I wrote,

The network presidents spent much of 2014 bragging about, and defending, their various programming and scheduling decisions, no matter how foolish some of them turned out.

But some of those proclamations were so outrageous that they earned a well-deserved spot on this list of the 10 most ridiculous statements network presidents made this year. (I wanted to call this their “10 Biggest Lies of 2014,” but they actually believed at least some of these things to be true at the time they said them.)

From “Mulaney is the next Seinfeld!” to “We love Bill Cosby, and his troubles will sort themselves out,” see how many of your favorites made the list. And if you think Kevin Reilly, who stepped down as Fox entertainment chairman in May, is going to figure prominently … you would be correct.

The 10 Most Ridiculous Things Network Presidents Said in 2014

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Three stories in a row! The Atlantic picked up my recent Quartz story about why Hollywood can’t stop turning movies into TV shows.

TV Shows Based on Movies: Often Doomed

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What’s the opposite of “great minds think alike”? In the past month, the broadcast networks have announced plans to turn 10(!) movies into potential series. As I wrote at Quartz,

Hollywood apparently won’t stop until it turns every movie into a series. It’s the strongest indication yet that there are no original ideas left among the broadcast networks, which already packed this fall’s television lineup with comic-book adaptations and spinoffs.

Hollywood won’t stop until it turns every movie into a TV series

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As Amazon prepares to launch its third pilot season, I had a lengthy chat with Amazon Studios director Roy Price about his company’s strategy, measuring success, his terrific new series Transparent and competing with Netflix. He answered so many of my questions about Amazon, including what defines a successful series for them:

The main thing we’re focusing on is making Prime fantastic. And one of the things people really respond to is original new series, so we’re paying attention to, are people engaged with the show? Does it add value to the service as a whole? So it’s about views, and talking about the shows, and if you watch the whole season, how did you rate the show…Basically, do people really seem to value the show as part of the service?

Last year, we premiered Alpha House and Betas, and they premiered at, and hung around at, the number one and two series for awhile, so that’s very encouraging, because it shows that people are really getting into it and heavily sampling the shows. That’s the kind of thing we want to see, that it becomes a meaningful part of the value that the service provides. Ultimately, you’d like to see more people joining the service, and you’d like to see that people who watch the shows and enjoy the shows renew their subscription.

Price, who was a terrific interview, also talked about Amazon’s rationale for not disclosing ratings, how the public pilot process really works and whether Amazon considered picking up beloved-but-canceled shows like Community and Enlisted.

How Amazon built a studio that’s finally challenging Netflix

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This has been inevitable since former Fox head of programming Kevin Reilly left/was pushed out last month: his plan — announced at TCA winter press tour — to kill pilot season has itself been killed. Fox has pulled the plug on Hireoglyph, one of the shows Reilly had ordered “straight to series” last fall. As I wrote at Quartz,

Ironically, Fox ended up doing the very thing Reilly had tried to avoid: sinking large amounts of money into a show that will never see the light of day.

While Fox is still moving forward on Gotham, one of its other straight-to-series pickups, it’s clear that the reports of the death of pilot season have been greatly exaggerated.

Fox has killed its plan to kill TV pilot season

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At long last, NBC is admitting the truth: it doesn’t know how to make funny sitcoms anymore. So it’s launching NBC Comedy Playground, and inviting comedy writers to pitch their series projects and bypass the usual drawn-out pilot season process. As I wrote at Quartz,

NBC Entertainment President Jennifer Salke called the move a direct result of “what’s happening on the Internet and what’s happening at the network.”

Or more accurately, what’s not happening at the network, which hasn’t had a hit sitcom since The Office, which debuted in 2005. That show averaged 9 million viewers in its heyday; now most NBC sitcoms, like Parks & Recreation and Community, are lucky if they pull in half that audience.

At least NBC is admitting that its current development system is broken. And if that prevents another monkey sitcom from making it to air, then we’ll all be winners.

NBC wants you to make its next hit sitcom

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TCA winter tour is finally winding down, but I wanted to write one last story about the various developments and announcements that I hadn’t been able to address in standalone stories. So for my final Quartz story from TCA, I noted six ways that TV is changing forever, including my observation that pilot season isn’t dead — yet:

Last week, FOX announced the death of pilot season, with Reilly explaining that “it’s highly inefficient” and “built for a different era” when CBS, ABC and NBC were the only three networks in existence. Instead, Reilly has already picked up several projects “straight to series” for next season, bypassing the usual pilot process so as not to waste resources on projects that will never make it to air.

Yet the other networks were quick to declare that while the business is indeed changing, pilot season is still very useful for them. “It’s frustrating, but also exciting,” said CBS’s Tassler, who noted that pilot season’s “compression of time”—in which pilots are cast, shot and focus-tested in a matter of weeks—gives way to “this creative adrenaline” that has delivered their biggest hits, like The Big Bang Theory. NBC’s Greenblatt noted that his network’s new hit The Blacklist “probably would never have seen the air had we not made a pilot, because it came from a relatively young, inexperienced writer. We weren’t exactly sure immediately from that script that we should order a series.”

Farewell, Pasadena!

Six ways TV is changing forever

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