I was very surprised by the announcement late Friday night that Netflix had acquired NBC’s midseason comedy Unbreakable Kimmy Schmidt, one of the NBC shows I was most looking forward to this season. Two days earlier, it had picked up the high-rated but old-skewing Longmire, which A&E had canceled after three seasons. In my Quartz analysis, I noted,
Gone are the days where Netflix tried to make a splash with programming you couldn’t find anywhere else on TV, most notably Orange is the New Black. While cable networks like USA and AMC are trying to save themselves by retrenching and focusing on what they do best, Netflix is taking the opposite approach: it wants to be everything to everyone.
For years, Netflix had said its goal was “to become HBO faster than HBO can become us.” But now, it has even loftier ambitions: it wants to be all things to all people.