At long last, you can finally read the Shark Tank cover story for Parade that I’ve been working so long and hard on! I spent time with all six Sharks — Lori Greiner, Daymond John, Robert Herjavec, Mark Cuban, Kevin O’Leary and Barbara Corcoran — and also talked with executive producer Mark Burnett and several of the show’s most successful entrepreneurs. The result is what I think is the definitive Shark Tank story, for newbies and die-hard fans alike!
Shark Tank is one of the quietest successful stories on TV. Ratings have steadily grown each season, which is unprecedented, especially for a reality show. As I wrote at Parade,
In short, the country hasn’t been this shark-obsessed since Jaws. “It’s what America stands for. Everybody’s got a dream,” says executive producer Mark Burnett, who also oversees Survivor and The Voice. Sony Pictures Television produces the show and adapted it from the Japanese-based reality format known in most countries as Dragons’ Den. “It says a lot about the psyche of our culture: Crazy things are possible, even in a down economy,” adds Amy Cosper, editor in chief of Entrepreneur magazine. “Entrepreneurs see things that others don’t.”
I’m really proud of how this one turned out, and hope you all enjoy it!