The networks will play a variety of pop hits during their TV upfront presentations next month, but the only song that really should be part of the soundtrack that is The Lego Movie’s “Everything is Awesome.” After all, each of the the network executives who take the stage will be full of optimism that their new crop of shows will finally be the ones that take them to the top.

But as I wrote at Adweek, everything is not awesome, even for the top network in adults 18-49 (which will again be ABC). Before we hear a new batch of (at least partially) empty upfronts promises, I looked back at the five worst predictions from last year’s presentations. Among them: then Fox Entertainment president Kevin Reilly’s declaration that Jump of the Century and Hieroglyph will be airing soon on the network:

Reilly was far from the only one to disappear from Fox shortly after the upfronts. He touted two programs to advertisers that were canceled before they ever made it to air: straight-to-series pickup Hieroglyph (Fox pulled the plug a month later) and Jump of the Century, in which two rival stuntmen would attempt Evel Knievel’s failed jump across Idaho’s Snake River Canyon (it was scrapped last July). “The power of broadcast really shines through when there’s urgency to view,” Reilly said of Jump of the Century. Of course, it also really shines through when the shows are actually broadcast.

There’s a lot more silly predictions where that came from, so sure to read the rest of the story.

5 Predictions From TV Networks Execs Last Year That Were Way Off

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Showtime’s David Nevins wasn’t the only network president I interviewed at TCA’s winter press tour. I also had some time with ABC Entertainment President Lee, which I turned into this Adweek story about how things are finally looking up for ABC after a decade of dwelling in, or near, the 18-49 ratings basement.

Lee walked me through some of the network’s successful (and not-so-successful) moves this season, including the brilliant move to brand Thursday’s all-Shonda Rhimes lineup as TGIT:

Lee’s most successful play this season was handing over his Thursday night lineup to Rhimes: Grey’s Anatomy and Scandal, both of which she created, and How to Get Away with Murder, which she executive produces. Most critically, he branded the night TGIT (Thank God It’s Thursday), an ode to the TGIF Friday night comedy block that was a ratings hit in the ’90s.

“We took a brand that my boss Bob Iger invented [in 1989], TGIF, and we burnished it. It was very sweet to take a dormant brand and reinvent it on Thursday as something that was just as fresh today as that was then,” said Lee.

But as successful as TGIT has been, Lee isn’t sure he can replicate it on another night. “A brand has to match the shows that are there. It has to be extremely high quality. It has to capture the mood of the nation. So it’s very difficult,” he said. “It takes time to build them, and it takes extraordinary quality and patience.”

The network still has a long way to go, but my talk with Lee was a good reminder that thanks to Rhimes and several other big swings this season (including freshman hits Black-ish and Fresh Off the Boat), ABC is finally figuring itself out.

 How ABC Got Its Groove Back (Only Partly Because of Shonda Rhimes)

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Red Reddington and Olivia Pope are two of TV’s most fearsome, cunning figures, and woe to the person who ends up opposite either of them on the battlefield.

But starting tonight, they’ll be facing off against each other, as NBC shifts The Blacklist to Thursdays at 9 p.m. ET, opposite ABC’s Scandal, setting up this season’s biggest, bloodiest time slot battle: NBC’s top-rated scripted show in adults 18-49 (Blacklist averages a 3.32 rating this season), pitted against ABC’s number two scripted show in 18-49 (Scandal’s 3.21 average is behind only Modern Family‘s).

Yes, the brutal time slot competition seems somewhat illogical, especially given that NBC is the number one network in 18-49 this season, in part because of Blacklist’s robust Monday night ratings. But NBC entertainment chairman Robert Greenblatt explained last month that Blacklist offers NBC its best chance to claw back into contention on Thursday nights, which the network had dominated for years. “It’s an important night for a lot of reasons, not the least of which is it is a great, desirable night for advertising,” he said.

Indeed, it’s essential for the broadcast networks to be competitive on Thursday, which is primetime’s most lucrative night. While Thursday actually has the week’s third-lowest viewership, advertisers of movies and other weekend-themed products pay handsomely to run their commercials on Thursdays, and NBC is tired of missing out on its share of the dough.

Thursdays “used to be the big night of television for NBC,” said Greenblatt, as the network’s Must-See TV lineup ruled the Nielsens for decades. But as NBC’s stalwarts went off the air — Friends in 2004, Will and Grace in 2006, ER in 2009 — the network lost its luster on the night. Now Thursdays are more like a graveyard for NBC, riddled with dead shows walking like The Michael J. Fox Show, Bad Judge and A to Z. “Putting comedies we love there and having them fail started to feel like the definition of insanity,” entertainment president Jennifer Salke said last month.

This isn’t the first time a network has shifted a big show into Thursday night to successfully establish a foothold there. In 1990, Fox moved The Simpsons from Sunday to Thursday, opposite the then top-rated The Cosby Show, and the animated series more than held its own for years, before returning to Sundays in 1994. As CSI began taking off in its first season, CBS made a midseason shift in 2001, relocating it from Fridays to Thursdays, where it dominated for the next decade. And when Grey’s Anatomy returned for its third season in 2006, ABC moved it from Sundays to Thursdays, where it helped lay the foundation for what ultimately became its powerful TGIT lineup.

“It’s a risky, but necessary, move for us to make,” said Greenblatt. “The only way to really reinvigorate that night is to jumpstart it with something like The Blacklist. If you don’t start that move at some point, you’ll never get there.”

And both shows arrive at tonight’s battle loaded for bear. NBC gave The Blacklist its coveted post-Super Bowl berth, where Sunday’s episode drew a series-high 25.72 million viewers (and an 8.4 rating), and ended with a cliffhanger that will be resolved in tonight’s episode. The show also is running a $25,000 sweepstakes for viewers who watch tonight; in essence, NBC is paying viewers (well, one viewer, at least) to tune in to its Thursday debute.

Meanwhile, Scandal returned from its midseason hiatus last Thursday with one of the show’s best episodes ever, featuring a tour de force, give-her-the-damn-Emmy turn from star Kerry Washington which also ended in a cliffhanger that will pick up tonight. That episode also generated 527,335 tweets, one indication that it should likely have the edge in live viewing among audiences that watch both shows.

That’s one of the reasons that Greenblatt doesn’t expect Blacklist to win the ratings battle, at least at first. “I expect it’s not going to be everything we hope it’s going to be right off the bat, but I also think you have to plant the seed and over time, grow it and water it and nurture it, and hopefully rebuild it,” Greenblatt told me.

That said, he’ll only be so patient, especially if Blacklist’s ratings quickly crater. “If it doesn’t work, and I don’t know exactly what that means yet, but if it’s a disaster, we won’t just live with it,” Greenblatt told me. “We’ll try to correct it, sooner than later.”

Let the battle begin…

The post ‘Scandal’ vs. ‘The Blacklist’: Inside This Season’s Biggest, Bloodiest Time Slot Battle appeared first on TV & Not TV.

Scott Foley will never forget the day that Shonda Rhimes broke the news to him that he no longer would be on Scandal.

Relax: Foley’s Jake Ballard isn’t going anywhere when the ABC drama returns Thursday night after a two-month hiatus. Instead, the actor was recalling the moment four years ago when ABC decided he was the wrong actor to play “gladiator” Stephen Finch (portrayed by Henry Ian Cusick in the first season), even though Rhimes had already promised him the part.

“I had read the Scandal pilot script very early on in the process and really wanted to be a part of it,” says Foley. “I went through the process and ABC didn’t think I was the right choice for it. It was probably one of the hardest phone calls that Shonda’s had to make, to me at least. Saying, ‘Hey, I know I said you had this role…but you don’t have this role any more!’”

Of course, Rhimes and Foley had the last laugh, as the actor ended up on Scandal anyway, in a much juicer, higher-profile role, while Cusick quietly disappeared from the series after Season 1. “Thank God I didn’t get it!” Foley says now. “Shonda, true to her word, got me on the show and found a great role and has really turned this character, with the ‘meet cute’ that Olivia and Jake had in a coffee shop, into a really important, viable part of the story. …Everything always works out!”

ABC’s scandalous Scandal behavior wasn’t the only juicy revelation that Foley shared with TV & Not TV as he prepared for the show’s midseason return on Jan. 29:

His wife hates Scandal spoilers. Lots of people press Foley for Scandal intel, but not his wife, Marika. “This is the first job I’ve ever had where I can’t run lines with her. I can’t tell her anything. She won’t let me! And it’s hard, because I have a lot of lines,” says Foley. “Shonda does a great job, unlike other shows, of giving you things to say and really strong, tough dialogue, and I have, for 12 years now, the night before, always been able to run my lines with my wife. I can’t do that on this. She doesn’t want to know anything. She gets mad when I say, ‘Babe, just this once!’ She won’t do it.”

He’s addicted to HGTV — and Downton Abbey. The passion that Scandal fans have for his show is rivaled only by Foley’s devotion to all things HGTV. “I’m a big HGTV watcher,” he says. “I have my cable box turned to HGTV so when my cable turns on, it’s on HGTV. Property Brothers, Fixer Upper, Income Property, House Hunters, Love It or List It…I’m pretty handy!”

The actor is also savoring the chance to catch up on the new season of Downton Abbey with his wife, Marika. “Downton Abbey’s back, and I’m very excited,” he says. “Given our schedule, we’ll usually sit down and watch two or three episodes at a time. We’ll probably watch it all in a week and a half. We like to hold out, though, because once it’s gone, you’ve got to wait another year. It’s like Orange is the New Black!”

Raising three kids is overwhelming. As the father of a two-month-old newborn, son Konrad, Foley realizes he may be in over his head now that he has three kids, all under 5. “I only have three, but I recently read that someone with four kids said, ‘Imagine drowning, and then someone throwing you a baby,’” he says. “And I thought, that’s right! I kind of feel like I’m drowning right now!”

He doesn’t miss filming love scenes with a pregnant Kerry Washington. Shooting Scandal last season proved to be a challenge for the cast and crew, who had to disguise the fact that star Kerry Washington was pregnant in real life — but not on the show. “It was so strange,” says Foley. “They did such a good job last year of not really having to deal with it. Look, it was obviously a presence in every scene we did, but the only times I really thought about it was the love scenes we would have, which made it a little awkward.”

But not any more: “Having her back in full force this year, and having her around and able, it’s a blessing for the show,” says Foley.

Check back Thursday, when Foley teases Scandal’s big return, and Jake’s frantic search for the now-missing Olivia Pope.

The post Scott Foley: ABC Dropped Me From ‘Scandal’ — Four Years Ago appeared first on TV & Not TV.

For far too long, broadcast networks have programmed shows that don’t accurately reflect the cultural backgrounds of the audiences watching them. ABC has been changing that with a far more diverse slate than its broadcast counterparts. As I wrote at Adweek, the network’s entertainment president Paul Lee talked about the strides ABC has made as he met with reporters at winter press tour.

“I think it’s our job to reflect America,” said ABC entertainment president Paul Lee at the Television Critics Association’s winter press tour this week. “I really believed from the beginning that the demographic changes in America were just as important to our revolution as the technological changes.”

At the same time, Lee noted, “We didn’t pick up these shows because they were diverse, we picked them up because they were great.”

Lee addressed a variety of other topics, including anthology-style series, the death of “least objectionable television,” and why binge-watching isn’t a bad thing. He also said that he has finally gotten the message about launching music competitions after last summer’s Rising Star fared even worse than Duets two years earlier. “I don’t think we’ll try that for a little bit,” he said. “I’m sure we’ll come back to that in the future.”

ABC’s Success With Diversity Comes From Focusing on Creators, Not Just Stars

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I’ve wrapped my Best (& Worst) in 2014 week, but I have one final look back for this year: my Adweek story about which networks made Santa’s naughty and nice lists in 2014. The easiest call by far? NBC, which topped the nice list:

It was a very good year for the Peacock Network, which won the 2013-14 season in 18-49 (a 2.7 average), its first demo victory in 10 years. The network picked up where it left off this fall, where it’s once again leading the pack in 18-49 (thanks largely to Sunday Night Football and The Voice). Not even Peter Pan Live’s disappointing ratings can stall NBC’s momentum, especially with Super Bowl XLIX waiting in the wings on Feb. 1.

How did the rest of the networks fare? Take a look!

And with that, TV & Not TV will be taking a holiday hiatus for a few days (barring breaking news). But we’ll be back at the end of the week with news of an exciting TV appearance this weekend that should mark TV & Not TV’s television debut.

Until then, happy holidays!

Which Networks Made the Naughty and Nice Lists This Year?

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I’m very excited to begin contributing to Adweek, as they look to expand their TV coverage online. My first story for them is something that I’ve wanted to write for more than a year: a look at the worst TV time slots on television, the ones that have been radioactive for years on end, and manage to bring about the end of almost every show that is aired there.

I looked back at several years of TV schedule grids, and pulled together this collection of TV’s equivalent of death row.

Abandon hope, all ye who are scheduled here:

TV’s 10 Worst Time Slots: Can Any Show Survive?

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Three stories in a row! The Atlantic picked up my recent Quartz story about why Hollywood can’t stop turning movies into TV shows.

TV Shows Based on Movies: Often Doomed

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What’s the opposite of “great minds think alike”? In the past month, the broadcast networks have announced plans to turn 10(!) movies into potential series. As I wrote at Quartz,

Hollywood apparently won’t stop until it turns every movie into a series. It’s the strongest indication yet that there are no original ideas left among the broadcast networks, which already packed this fall’s television lineup with comic-book adaptations and spinoffs.

Hollywood won’t stop until it turns every movie into a TV series

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One of the interesting challenges of TCA winter tour has been searching for nuggets of news that would be most appealing to Quartz readers. I was at it again today with this story out of USA’s presentation, on how Modern Family has lowered the median age of its viewers by 12 years. As I wrote,

Those early statistics are encouraging for USA, which paid a reported $1.4 million per episode for the syndication rights to the show’s first four seasons, and launched the syndication run in September with a lavish marketing campaign usually reserved for original series. “When we brought Modern Family on, the whole idea was, how do we increase the reach of USA and bring new people into the fold?” USA Network President Chris McCumber told Quartz. “It’s already doing that and it’s only been on the air for a few months.”

McCumber also talked with me about trying to use Modern Family’s success to help launch its upcoming comedies, like Sirens.

This show just lowered the median age of USA Network viewers by 12 years

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