TV & Not TV » Brad Lachman http://tvnottv.com Jason Lynch brings you everything you need to know about television — and beyond Thu, 15 Oct 2015 04:29:09 +0000 en hourly 1 https://wordpress.org/?v=4.1.37 Why Broadcast TV is So Thankful for Thanksgiving http://tvnottv.com/newsanalysis/broadcast-tv-thankful-thanksgiving/ http://tvnottv.com/newsanalysis/broadcast-tv-thankful-thanksgiving/#comments Wed, 26 Nov 2014 15:00:45 +0000 http://tvnottv.com/?p=730 No matter what your Thanksgiving plans are tomorrow, chances are you’ll be spending at least part of the day in front of a TV. As I wrote at Adweek, Macy’s iconic parade and three Turkey Day football games ranked among the 30 most-watched network programs last fall. The whole holiday has become a testament to […]

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No matter what your Thanksgiving plans are tomorrow, chances are you’ll be spending at least part of the day in front of a TV. As I wrote at Adweek,

Macy’s iconic parade and three Turkey Day football games ranked among the 30 most-watched network programs last fall. The whole holiday has become a testament to the drawing power of live TV—and captive audiences—as friends and families gather for the meal and end up riveted to their TV sets all day long.

I also spoke with Brad Lachman, who is executive producing his 21st Macy’s Thanksgiving Day Parade, about the program’s enduring appeal, and why it had its highest ratings ever last year.

Why Broadcast TV is So Thankful for Thanksgiving

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