No matter what your Thanksgiving plans are tomorrow, chances are you’ll be spending at least part of the day in front of a TV. As I wrote at Adweek,
Macy’s iconic parade and three Turkey Day football games ranked among the 30 most-watched network programs last fall. The whole holiday has become a testament to the drawing power of live TV—and captive audiences—as friends and families gather for the meal and end up riveted to their TV sets all day long.
I also spoke with Brad Lachman, who is executive producing his 21st Macy’s Thanksgiving Day Parade, about the program’s enduring appeal, and why it had its highest ratings ever last year.