I took a quick hiatus from winter press tour to make an appearance on CNBC’s Squawk Alley and discuss my Quartz story on Amazon’s new pilots. While I’ve appeared on the show several times, this was my first time doing it remotely via CNBC’s L.A. studio. Here’s a clip from the segment (though it’s more of an audio segment, because the network can’t stream Amazon footage — which aired during the segment — as part of its online video).

The great @jasonlynch is about to tell you which Amazon shows to watch, on @CNBC $AMZN pic.twitter.com/MgXECGrWJy

— Carl Quintanilla (@carlquintanilla) January 15, 2015

Like “Transparent”, Amazon’s strategy appears to be offering the kinds of shows “you simply can’t find on television” – @jasonlynch @CNBC

— Carl Quintanilla (@carlquintanilla) January 15, 2015

@jasonlynch @SquawkAlley The best, J-man. As always. Thx

— Carl Quintanilla (@carlquintanilla) January 15, 2015

It was a great time as always. Thanks, Squawk Alley!

Amazon studios: 4 pilots you can’t miss

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It’s been a huge week for Amazon Studios, between Transparent’s Golden Globes wins and the big coup signing Woody Allen to write and direct and new TV series. Now they are hoping to continue that momentum with its fourth round of pilots — 13 in all! — debuting today. At Quartz, I helped narrow the field to the four pilots you should watch, along with the one to avoid at all costs. Among my picks, The Man in the High Castle:

Like Amazon and Netflix’s best offerings, this one seems wholly unique, a show you won’t find anywhere else on television. Based on Philip K. Dick’s 1962 alternate history novel, this compelling drama imagines an alternate history in which the Allied Powers lost World War II. Twenty years later, the world has been divided among Japan and Germany, while a small resistance group continues to keep hope alive. Written by Frank Spotnitz (The X-Files) and executive produced by Ridley Scott, this is packing with stunning imagery, including American flags with a swastika in place of stars, and one scene involving what initially looks like snowflakes that haunted me for days.

While none of these pilots is at the level of Transparent yet (to be fair, few pilots emerge as fully realized as that one was), overall this is a much more ambitious and realized slate than the previous rounds, which should bode well for Amazon going forward.

But make sure to read my story before diving into the latest batch of pilots. After doing so many stories for Quartz, it was great to finally figure out a way to write a TV review for them!

Amazon debuts 13 TV pilots today—here are the four you should watch

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Something happened at Sunday’s Golden Globe Awards that had never occurred on a televised awards show before: one of the winners started off her acceptance speech by thanking Amazon and Jeff Bezos.

That person was Jill Soloway, who picked up Amazon’s first-ever TV award for one of 2014’s best shows, Transparent. (Jeffrey Tambor added to the tally later in the evening, with his own trophy.) As I wrote at Quartz,

The victory was especially sweet for Amazon because it triumphed over co-nominee Orange is the New Black, from its streaming competitor, Netflix. While House of Cards’ Kevin Spacey later won a Globe for best actor in a drama, giving Netflix one trophy out of seven nominations, Netflix still hasn’t broken through with a best comedy or drama series win at the Golden Globes or Emmys.

Now Amazon has beaten them to the punch. It’s not quite David beating Goliath, but for one night at least, Amazon—which still lags far behind Netflix in total streaming video usage—is the top streaming network in Hollywood.

I also talk about why the Globes victory couldn’t have come at a better time for Amazon.

For one night at least, Amazon reigns supreme over Netflix

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Let me explain: the reason I founded TV & Not TV in the first place was to finally compile all of my stories in one place, because it’s been easy for them to slip through the cracks, even for those who follow me on Twitter. So today, I’ve picked my 10 favorite stories I wrote this year — a mixture of profiles, reviews and analysis, for four different outlets. In case you missed any of them, here’s your chance to catch up!

Here we go, in chronological order:

Swimming with Sharks: The Moguls of ‘Shark Tank’ Tell All About Making Inventors’ Dreams Come True (Parade, March 15)

Shark Tank has been one of the quietest success stories on television, with ratings growing steadily each season, which is unprecedented, especially for a reality show. It’s also largely been overlooked by most outlets who write about TV, which is why I was so thrilled to write the definitive story on the show and its six Sharks — Lori Greiner, Daymond John, Robert Herjavec, Mark Cuban, Kevin O’Leary and Barbara Corcoran — for Parade. 

(While the link above will take you to the main story, you can find the whole thing, including sidebars on all the Sharks, here.)

How ‘Marvel’s Agents of SHIELD’ Finally Found Its Way (The Daily Beast, May 14)

No series arrived this season with more hype, and more disappointment, than Marvel’s Agents of SHIELD. But then, thanks to a huge assistant from the twist in Captain America: The Winter Soldier, SHIELD finally became the thrilling show it was always supposed to be. In this Daily Beast review of Season 1, I looked at show’s rocky first season, and its improbable comeback.

Why Most TV Shows Peak by Their Third Season (Quartz, July 19)

You just never know where I great story idea is going to come from. During a Brooklyn Nine-Nine set visit last summer, I spoke with executive producer Mike Schur, whose fascinating thoughts on why most shows peak by their second or third season became my favorite TCA summer press tour story (especially after I paired Schur’s take with that of Modern Family creator Steve Levitan).

How Amazon Built a Studio That’s Finally Challenging Netflix (Quartz, Aug. 12)

I had so many questions about Amazon Studios and the company’s strategy — How does it measure success? Why don’t it disclose ratings info? How does the public pilot process really work? Why didn’t Amazon pick up Community or Enlisted? — and director Roy Price answered them all for me in this Quartz story on the eve of Amazon’s third pilot season.

‘You’re the Worst’: TV’s Best Couple is Awful and Perfect For Each Other (The Daily Beast, Aug. 21)

Some shows are so fantastic that I feel as if I have no choice but to sing their praises to as many people as possible. That’s the main reason that I pushed so hard this summer to review You’re the Worst‚ which ended up as one of my Top 10 Shows of 2014. If you’re still on the fence, read my review, and then start watching!

Joan Rivers Pulled Off Hollywood’s Greatest Comeback (Quartz, Sept. 5)

As Hollywood mourned the death of Joan Rivers, I appreciated the opportunity to recount how she pulled off Hollywood’s greatest comeback, by clawing her way back into the spotlight after Johnny Carson had turned his back on her. While most of her obituaries focused on her work as a trailblazer for female comics, her dogged journey after being blackballed by Carson was equally spectacular.

‘Schoolhouse Rock’: A Trojan Horse of Knowledge and Power (The Daily Beast, Sept. 6)

As I started thinking about which stories would make up my list, this was the first one I wrote down. To celebrate ABC’s upcoming Schoolhouse Rock special, I reflected on the show’s lasting legacy — it was an essential part of my Saturday mornings as a kid — for The Daily Beast, and managed to get my two kids hooked on the show in the process. I’d call that a win-win. Even after all these years, knowledge is still power!

‘NCIS’s’ Mark Harmon is the World’s Biggest TV Star (The Daily Beast, Sept. 23)

Sometimes, the best stories fall into your lap when you least expect them. While I was at People, I spent years unsuccessfully trying to land an interview with Mark Harmon, who rarely grants interviews. But this summer, I was given some face time with Harmon, and turned that into a somewhat unconventional Daily Beast profile of the world’s biggest, yet most humble, TV star.   

Why a Great Second Season is Often Too Late to Save a Struggling Show (Adweek, Nov. 11)

Since I began contributing to Adweek this fall, I’ve been tacking some TV issues that have been bugging me for months and years, like why shows that improve by their second season — like Marvel’s Agents of SHIELD and FX’s The Bridge — aren’t able to win back viewers who bailed on them in year one. FX Networks CEO John Landraf had great insight (as always) about why this happens, and also shed more light on his agonizing decision to cancel The Bridge.

Why Kim Kardashian is the World’s Best Marketer (Quartz, Nov. 13)

Given that I’d gone on a Kim Kardashian detox after leaving a certain job last year, If you told me I’d be writing a story A) praising Kim Kardashian B) for Quartz C) calling her “brilliant” and admiring her “acumen,” I would have said you’d lost your mind. But I surrendered after her Paper magazine cover went viral — and then again 24 hours later. The result: the only Kardashian story I’ve ever written or edited (and there have been a lot over the years) that I actually enjoyed!

And that — phew! — concludes my look back at 2014. Here’s hoping that TV in 2015 is even better!

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It was a very good morning for Amazon, which received 2 Golden Globe nominations for Transparent, its first great series. As I wrote at Quartz, it’s the first major award nominations ever for Amazon, and something that the company — and Amazon Studios director Roy Price — have been pursuing for a long while:

It represents an important step forward for the upstart content provider, in its quest to join the ranks of television’s most respected outlets.

While insisting that he wasn’t solely competing with Netflix, Amazon Studios director Roy Price told me last summer that receiving recognition from a major awards body (as Netflix had been doing since last year’s Emmys) was very important to the company. “It could be great for us, and it gives the part of the audience that hasn’t tried the shows yet an idea that people are responding well to these shows,” Price said. “So, we’d love to see some love from the Emmys or the [Golden] Globes.”

Even better, the streaming outlet will be facing off directly against Netflix, as both are nominated in the best musical/comedy series category, for Transparent and Orange is the New Black. In the story, I also explain why Transparent and/or Tambor have a very good chance to go home with a Golden Globe on Jan. 11.

The future of TV is here: Netflix and Amazon will face off for a Golden Globe

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Amazon’s New Original Series Could Give Netflix a Run for Its Money

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As Amazon prepares to launch its third pilot season, I had a lengthy chat with Amazon Studios director Roy Price about his company’s strategy, measuring success, his terrific new series Transparent and competing with Netflix. He answered so many of my questions about Amazon, including what defines a successful series for them:

The main thing we’re focusing on is making Prime fantastic. And one of the things people really respond to is original new series, so we’re paying attention to, are people engaged with the show? Does it add value to the service as a whole? So it’s about views, and talking about the shows, and if you watch the whole season, how did you rate the show…Basically, do people really seem to value the show as part of the service?

Last year, we premiered Alpha House and Betas, and they premiered at, and hung around at, the number one and two series for awhile, so that’s very encouraging, because it shows that people are really getting into it and heavily sampling the shows. That’s the kind of thing we want to see, that it becomes a meaningful part of the value that the service provides. Ultimately, you’d like to see more people joining the service, and you’d like to see that people who watch the shows and enjoy the shows renew their subscription.

Price, who was a terrific interview, also talked about Amazon’s rationale for not disclosing ratings, how the public pilot process really works and whether Amazon considered picking up beloved-but-canceled shows like Community and Enlisted.

How Amazon built a studio that’s finally challenging Netflix

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