Something happened at Sunday’s Golden Globe Awards that had never occurred on a televised awards show before: one of the winners started off her acceptance speech by thanking Amazon and Jeff Bezos.
That person was Jill Soloway, who picked up Amazon’s first-ever TV award for one of 2014’s best shows, Transparent. (Jeffrey Tambor added to the tally later in the evening, with his own trophy.) As I wrote at Quartz,
The victory was especially sweet for Amazon because it triumphed over co-nominee Orange is the New Black, from its streaming competitor, Netflix. While House of Cards’ Kevin Spacey later won a Globe for best actor in a drama, giving Netflix one trophy out of seven nominations, Netflix still hasn’t broken through with a best comedy or drama series win at the Golden Globes or Emmys.
Now Amazon has beaten them to the punch. It’s not quite David beating Goliath, but for one night at least, Amazon—which still lags far behind Netflix in total streaming video usage—is the top streaming network in Hollywood.
I also talk about why the Globes victory couldn’t have come at a better time for Amazon.