Sure, you’re spent an hour or two eating Thanksgiving dinner on Thursday, but you’ll spend a lot more time honoring another important Thanksgiving tradition: watching TV all day long. As I wrote at Quartz,

More than any other major American holiday, Thanksgiving has become a TV-centric day, where people seem to spend far more time in front of the television than they do at the dinner table. And the broadcast networks are taking advantage of that rapt audience through marquee programs that last year attracted more than 114 million viewers.

From Macy’s Thankgiving Day Parade to three football games, let’s face it: you’ll be spending most of Thanksgiving in front of the TV.

Americans’ new Thanksgiving tradition: watching TV all day long