I squeezed in one last story before Christmas, thanks to Sony, which announced that The Interview would begin streaming today to a variety of platforms, including Google Play and YouTube. I put together this Quartz story about how this unbelievable saga has suddenly given VOD the groundbreaking moment it’s waited years for. As I wrote:
For years, premium video on-demand (VOD) has been a white whale for studios, which have been unable to convince theater chain owners to grant any leeway in their traditional 90-day exclusive window after a film’s theatrical release. Those exhibitors have good reason to be worried: This year’s North American movie ticket sales fell 4%, to $10.5 billion, and one of the most reliable moviegoing demographics, kids and young adults ages 12 to 24, went to the movies 15% less often.
There is a massive audience for this film, and this premium VOD release is perfectly timed for that. After years of stagnation, we’re finally going to find out if premium VOD is worth fighting exhibitors for.
And with that, I hope you all have a happy holiday season!