Marvel’s Next Mission: Conquer Primetime Television, and Save Disney’s ABC Network

qz-marvels-next-mission

One day after making my Quartz debut, I’m back with this look at the new ABC series Marvel’s Agents of SHIELD, which has the daunting task of trying to save Disney’s slumping ABC. As I wrote,

ABC hopes that S.H.I.E.L.D. will rescue the beleaguered network from its ratings doldrums—for the past two seasons, it’s been last place in the advertiser-coveted adults 18-49 demographic among the four broadcast networks—and give it a legitimate chance to finally expand beyond the network’s female-skewing programming like Scandal, Revenge and Grey’s Anatomy.

I was also able to share some insight from star Clark Gregg and executive producer Jeph Loeb that I had picked up at TCA summer press tour. ABC and Marvel have a tough road ahead of them, but I wouldn’t bet against the company that racked up $1.51 billion worldwide with The Avengers.

Marvel’s next mission: conquer primetime television, and save Disney’s ABC Network

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