#TBT: Sorry Jar Jar, the ‘Star Wars Holiday Special’ is George Lucas’s Most Embarrassing Creation Ever


For this week’s Adweek #TBT, I revisited the single most embarrassing artifact from the Star Wars Universe (yes, even worse than Jar Jar Binks): The Star Wars Holiday Special, which aired one night only, on Nov. 17, 1978, and was never seen again (legally, anyway). As I wrote at Adweek,

It was immediately clear to anyone who tuned in on Friday at 8 p.m. ET that the show was a train wreck. If the 10-minute dialogue-free Wookiee sequence wasn’t awful enough, then the virtual-reality sex scene—which still haunts my dreams, and in which Diahann Carroll urged Chewbacca’s father, “I am your experience, so experience me. I am you pleasure, so enjoy me!”—sealed the deal.

I rewatched the whole, interminable debacle for this story, and it’s even worse than I remembered — which made it even more entertaining to write about. Here’s the promo that CBS aired the week leading up to the show’s debut:

#TBT: Sorry Jar Jar, the Star Wars Holiday Special is George Lucas’s Most Embarrassing Creation Ever

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