It’s upfronts time once again: the annual week in which broadcast execs unveil their new TV lineups to advertisers. And as I wrote at Quartz, as networks grapple with season-to-season ratings decline, they are trying a new tactic: approaching their lineups as if they are summer movie schedules.
The networks are coming to the same conclusion as the movie studios: the best way to potentially attract huge audiences, both domestically and internationally, is by relying on “safe” projects featuring well-established, beloved brands. That’s a big reason why Marvel’s Agents of S.H.I.E.L.D. was one of the few new series to get a renewal this year.
And if a network picks up my NCIS: Avengers idea, I’d better get a cut of the profits!