The first day of TCA winter press tour is in the books, and I have my first — of many —Adweek TCA stories. I looked at TV Everywhere: the industry-wide initiative between the networks and cable providers to give subscribers streaming access to their content, and hopefully keep them from cutting the cord.

While usage is increasing, industry execs remain frustrated by Nielsen’s inability to measure those TVE audiences. As I wrote at Adweek,

Mark Garner, svp distribution, A+E Networks, noted that the measurement abilities “lag behind the technology” to such a degree that they have become “harmful to this business.” As a result, “you’re looking at numbers that don’t really tell the whole story” because they don’t account for TVE viewing, said Erik Flannigan, evp multiplatform strategy and development, Viacom Entertainment Group.

There’s also some interesting insight as to why the phenomenon of people sharing authentication passwords is not as widespread as had been feared.

TV Apps Were Supposed to Keep People Subscribed to Cable, But They’re Creating Confusion Instead