One of the reasons I love writing for Quartz is being able to do stories like today’s: an explanation why the broadcast networks are being more patient than ever with new shows, as they rely more heavily on Nielsen’s “live plus seven” ratings. As I wrote,
Delayed-viewing is “significantly higher” than last year, CBS research chief David Poltrack told USA Today, adding that even older viewers, historically late adopters of new technology, are jumping on board. “The world has definitely changed,” says Poltrack.
I’m happy that delayed-viewing ratings have boosted the fortunes of several of my favorite low-rated series, like Brooklyn Nine-Nine, The Bridge and The Americans.