At long last, you can finally read the Shark Tank cover story for Parade that I’ve been working so long and hard on! I spent time with all six Sharks — Lori Greiner, Daymond John, Robert Herjavec, Mark Cuban, Kevin O’Leary and Barbara Corcoran — and also talked with executive producer Mark Burnett and several of the show’s most successful entrepreneurs. The result is what I think is the definitive Shark Tank story, for newbies and die-hard fans alike!
Shark Tank is one of the quietest successful stories on TV. Ratings have steadily grown each season, which is unprecedented, especially for a reality show. As I wrote at Parade,
In short, the country hasn’t been this shark-obsessed since Jaws. “It’s what America stands for. Everybody’s got a dream,” says executive producer Mark Burnett, who also oversees Survivor and The Voice. Sony Pictures Television produces the show and adapted it from the Japanese-based reality format known in most countries as Dragons’ Den. “It says a lot about the psyche of our culture: Crazy things are possible, even in a down economy,” adds Amy Cosper, editor in chief of Entrepreneur magazine. “Entrepreneurs see things that others don’t.”
I’m really proud of how this one turned out, and hope you all enjoy it!
I’m so excited to finally share the mystery story I’ve spent much of the past six weeks immersed in: my latest Parade cover, on the hit ABC reality competition show Shark Tank.
I spent time with all six Sharks — Lori Greiner, Daymond John, Robert Herjavec, Mark Cuban, Kevin O’Leary and Barbara Corcoran — for the cover story. The whole thing will go online tomorrow, but Parade has posted a cover tease today, including an explanation of what happens after the Sharks close the deals they make on the show:
After the deals close, the real work begins for the Sharks. “Filming is the easiest part,” says Cuban. “The hardest part is that you actually have to have a connection and help these companies.” That fact has helped the Sharks change the country’s perception of business moguls, who have long been equated with the toxic likes of Wall Street’s Gordon “Greed Is Good” Gekko. “We’re entrepreneurs helping fledgling businesspeople,” says Greiner. Adds Herjavec, “Shark Tank shows you don’t have to be a jerk to be successful.”