Tag Archives: Fresh Off the Boat

How ABC Got Its Groove Back (Only Partly Because of Shonda Rhimes)

ABC got its groove back

Showtime’s David Nevins wasn’t the only network president I interviewed at TCA’s winter press tour. I also had some time with ABC Entertainment President Lee, which I turned into this Adweek story about how things are finally looking up for ABC after a decade of dwelling in, or near, the 18-49 ratings basement.

Lee walked me through some of the network’s successful (and not-so-successful) moves this season, including the brilliant move to brand Thursday’s all-Shonda Rhimes lineup as TGIT:

Lee’s most successful play this season was handing over his Thursday night lineup to Rhimes: Grey’s Anatomy and Scandal, both of which she created, and How to Get Away with Murder, which she executive produces. Most critically, he branded the night TGIT (Thank God It’s Thursday), an ode to the TGIF Friday night comedy block that was a ratings hit in the ’90s.

“We took a brand that my boss Bob Iger invented [in 1989], TGIF, and we burnished it. It was very sweet to take a dormant brand and reinvent it on Thursday as something that was just as fresh today as that was then,” said Lee.

But as successful as TGIT has been, Lee isn’t sure he can replicate it on another night. “A brand has to match the shows that are there. It has to be extremely high quality. It has to capture the mood of the nation. So it’s very difficult,” he said. “It takes time to build them, and it takes extraordinary quality and patience.”

The network still has a long way to go, but my talk with Lee was a good reminder that thanks to Rhimes and several other big swings this season (including freshman hits Black-ish and Fresh Off the Boat), ABC is finally figuring itself out.

 How ABC Got Its Groove Back (Only Partly Because of Shonda Rhimes)

The Not-So-Funny State of TV Comedy

state of comedy

While I’ve written dozens of stories for Adweek’s site since last fall, I hadn’t yet written anything for the actual magazine — until today. I made my Adweek print debut in the best and biggest possible way: with a pair of cover stories tied to Thursday’s Two and a Half Men series finale.

Jon Cryer Adweek cover

In addition to my Jon Cryer Q&A, I also spoke with a dozen network presidents, comedy showrunners and sitcom stars for this deep dive into the not-so-funny state of broadcast comedy as two more long-running sitcoms prepare to say farewell. As I wrote,

With CBS’ How I Met Your Mother closing shop last year, Two and a Half Men wrapping this week, and Parks and Recreation—NBC’s top-rated sitcom in adults 18-49, airing its series finale on Feb. 24—broadcast comedy is in a state of transition. While formidable comedy blocks remain on Sunday night on Fox (The Simpsons, Brooklyn Nine-Nine, Family Guy), Thursday on CBS (Big Bang, Mom, Men) and Wednesday on ABC (The Middle, The Goldbergs, Modern Family, Black-ish), sitcom ratings are down across the board, and this season is littered with failures: ABC’s Manhattan Love Story and Selfie, NBC’s A to Z and Bad Judge, Fox’s Mulaney, and CBS’ The McCarthys and The Millers (the latter last year’s top-rated sitcom in 18-49 but canceled this season after just four episodes).

The news seems grim, but no one is ready to pull the plug on network comedies:

Despite all the struggles, in conversations with network executives, showrunners, stars and media buyers, a surprising consensus emerges: There is still plenty of fight left in the sitcom. Comedy might not be the dominant broadcast force it was a decade ago, but it is still an essential part of the TV landscape and everyone remains optimistic that the next hit could happen as early as, well, this week.

This was such a fascinating and fun story to report and piece together, thanks to invaluable insights from network presidents like CBS’s Nina Tassler and Fox’s Dana Walden, comedy executive producers like Mike Schur (Brooklyn Nine-Nine, Parks and Recreation), Mindy Kaling (The Mindy Project), Stephen Falk (You’re the Worst), Robert Garlock (Unbreakable Kimmy Schmidt) and Chris Miller (The Last Man on Earth) and sitcom stars like Cryer, Kaling and Billy Gardell (Mike & Molly).

Almost all of them arrived at the same conclusion: it’s only a matter of when, not if, the next hit sitcom is created.

Hollywood remains solidly confident that TV’s next great comedy is just around the corner. “Television’s a very cyclical business,” points out Walden, noting that when she started at 20th Century Fox Television in 1992, the powers that be had decided dramas were done. Then, the studio developed The X-Files for Fox and Steven Bochco created NYPD Blue for ABC, and they were suddenly hot again. “You can’t ever rule out a genre of storytelling,” says Walden. “There’s going to be another breakthrough comedy, and then we’re going to say, ‘Oh, comedy is back!'”

In addition to following the link and reading the whole story, make sure you pick up this week’s issue!

The Not-So-Funny State of TV Comedy

ABC’s Success With Diversity Comes From Focusing on Creators, Not Just Stars

abc tca

For far too long, broadcast networks have programmed shows that don’t accurately reflect the cultural backgrounds of the audiences watching them. ABC has been changing that with a far more diverse slate than its broadcast counterparts. As I wrote at Adweek, the network’s entertainment president Paul Lee talked about the strides ABC has made as he met with reporters at winter press tour.

“I think it’s our job to reflect America,” said ABC entertainment president Paul Lee at the Television Critics Association’s winter press tour this week. “I really believed from the beginning that the demographic changes in America were just as important to our revolution as the technological changes.”

At the same time, Lee noted, “We didn’t pick up these shows because they were diverse, we picked them up because they were great.”

Lee addressed a variety of other topics, including anthology-style series, the death of “least objectionable television,” and why binge-watching isn’t a bad thing. He also said that he has finally gotten the message about launching music competitions after last summer’s Rising Star fared even worse than Duets two years earlier. “I don’t think we’ll try that for a little bit,” he said. “I’m sure we’ll come back to that in the future.”

ABC’s Success With Diversity Comes From Focusing on Creators, Not Just Stars

Three Decades After ‘The Cosby Show,’ Families of Color are Back on Network Television

three decades cosby show

Three decades after The Cosby Show, the broadcast networks are finally making sitcoms again that more accurately represent and reflect the diverse makeup of their audiences. At Quartz, I wrote about new fall sitcoms Black-ish and Cristela, as well as midseason comedy Fresh Off the Boat.

In doing so, the network is finally beginning to correct the embarrassing dearth of sitcoms featuring non-white families. “If you look at shows now that seem to lack diversity, they actually seem dated, because America doesn’t look like that anymore,” ABC Entertainment President Paul Lee told reporters at the Television Critics Association’s summer press tour. “People want to see voices that reflect the America that they know. … That’s not so much diversity as authenticity.”

As just as Cosby Show did 30 years ago, these three shows focus on themes that viewers of all ethnicities can easily connect with. “We love having a diverse slate, but we think these shows are deeply relatable. [When I watch them], I am one of those families,” said Lee, who admits that the new shows will hopefully appeal to international audiences as well. “We have a chance to resonate in the US and beyond. But make no bones about it, these are American stories, all of them.”

It also helps that Black-ish is terrific, and one of fall’s best new comedies. ABC’s Lee, who is leading the charge towards presenting diverse families, knows that he and his peers still have a long way to go to close the gap. But these shows represent a very promising start.

Three decades after ‘The Cosby Show,’ families of color are back on network television