At Adweek, I had a terrific chat with NBC Entertainment chairman Robert Greenblatt, who admitted that he went to bed last Dec. 5, after watching The Sound of Music Live!, he was steeling himself for low ratings the next morning.
“I was thinking, ‘I’m praying for a 2 rating, because I could defend a 2,'” he told Adweek. “And then I thought, ‘Oh God, I could probably spin a 1.7 or 1.8 to probably being almost a 2.’ I really was hoping it would be a 2.”
Instead, the final 18-49 rating was almost triple that number, which is why Greenblatt is doubling down this year, with Peter Pan Live! Greenblatt talked with me about why Sound of Music ended up being so success, his other plans for live TV on NBC and which musicals he is — and isn’t — considering putting on the air going forward.