Tag Archives: Lucasfilm

Disney’s Brilliant Plot to Buy All of American Pop Culture

star wars atlantic

Here’s something unexpected. Quartz’s sister publication, The Atlantic, picked up my Quartz story from this morning on why Disney is buying all our favorite childhood icons, and republished it on its own site. Unfortunately I don’t get paid a second time for the story, but at least I can say now that I’ve been published by The Atlantic!

Disney’s Brilliant Plot to Buy All of American Pop Culture

Why Disney Keeps Buying All Your Favorite Childhood Icons


It’s taken some time, but I feel like I’ve finally found the sweet spot for making entertainment news palatable to Quartz readers. My latest Quartz story was the best example of that yet, as I reflect on why Disney keeps snapping up everyone’s most beloved childhood icons like Star Wars and the Indiana Jones films:

Disney’s decades of cultivating its own franchises–via movies, TV shows, its theme parks and of course, incessant merchandising–has given it a viable blueprint as it seeks to make the most of its new purchases.

It’s so rewarding to discover that I’ve finally cracked the code on these Quartz stories, which have been both great fun and highly educational to write.

Why Disney keeps buying all your favorite childhood icons