Tag Archives: Michael Lombardo

Power of 10: Why Networks are Ordering Shorter Seasons for Their Hit Shows

power of 10

Some of the best story ideas come from chats with other TV critics and writers. And a recent conversation with Alan Sepinwall yielded the idea for this Quartz story about how no HBO series have series longer than 10 episodes.

While HBO cannot air more than 10 episodes of Game of Thrones each year due to the show’s massive production scale, even its smaller-budgeted shows (i.e. everything else on the network) stay capped at 10 episodes per season. The last show to air a season of more than 10 episodes was Girls, which had 12 episodes in early 2014, but when back down to 10 this year. But Michael Lombardo, president of HBO programming, insists that all is not what it appears:

Despite appearances, however, HBO insists that there is no 10-episode edict in place. “The number of episodes for any of our series is determined by the story,” Lombardo told Quartz. “From conversations with showrunners, writers and/or producers, we find the appropriate amount of episodes necessary to tell that particular story. You never want to rush or drag out a story, so this is a very important step in the production process.”

As I wrote later in the piece:

In other words, HBO says that it could greenlight a season of more than 10 episodes, but the network doesn’t feel that any of the shows on its slate warrant a longer season (with the possible exception of Thrones, where they are locked into 10 episodes regardless of how many they’d like to make each year). But this runs counter to what Girls executive producer Judd Apatow told HitFix last year, in lamenting the reduction of Girls’ fourth season from 12 episodes to 10. “I am a big fan of doing more episodes,” Apatow said. “Unfortunately, most of the shows on HBO are 10 episodes, so I think we will be doing 10 next year. We don’t line up with anybody when we do 12.”

HBO isn’t the only cable network to embrace shorter seasons. I also spoke with Nina Lederman, Lifetime’s SVP of scripted programing and development, who also shed some light on this trend as well.

I wish Lombardo had been a bit more open about HBO’s mindset, so for now, we’ll have to keep an eye on HBO’s season orders and see if one ever rises above 10 again. And thanks again, Alan, for the great story idea!

Power of 10: Why networks are ordering shorter seasons for their hit shows

The 10 Most Ridiculous Things Network Presidents Said in 2014

10 most ridiculous

I had so much fun pulling together this story for Adweek, on the most outrageous statements that network presidents made in 2014. As I wrote,

The network presidents spent much of 2014 bragging about, and defending, their various programming and scheduling decisions, no matter how foolish some of them turned out.

But some of those proclamations were so outrageous that they earned a well-deserved spot on this list of the 10 most ridiculous statements network presidents made this year. (I wanted to call this their “10 Biggest Lies of 2014,” but they actually believed at least some of these things to be true at the time they said them.)

From “Mulaney is the next Seinfeld!” to “We love Bill Cosby, and his troubles will sort themselves out,” see how many of your favorites made the list. And if you think Kevin Reilly, who stepped down as Fox entertainment chairman in May, is going to figure prominently … you would be correct.

The 10 Most Ridiculous Things Network Presidents Said in 2014

 

How ‘The Comeback’ Came Back

The Comeback

Most of the reporters on hand for TCA summer press tour are counting the days until The Comeback’s return in November. Lisa Kudrow and Michael Patrick King talked to us about Valerie Cherish’s triumphant return. As I wrote at Quartz,

While Kudrow and her co-creator Michael Patrick King had talked casually over the years about what Valerie might be up to now, “it was too much of an emotional risk” to think seriously about the idea, Kudrow said at the Television Critics Association summer press tour. That changed when HBO called them in, after two network staffers persuaded HBO programming president Michael Lombardo to consider reviving it. “It just started with a kernel of a creative idea,” said Lombardo. “We started imagining it, and we called Michael Patrick King and Lisa. They came in for a meeting and it was so exciting, funny and it just happened.”

They, and HBO execs, also talked about how much reality TV — and HBO — has changed in the nine years since The Comeback went off the air, and what could be next for the show.

How ‘The Comeback’ came back

HBO Plots the Future of ‘Game of Thrones,’ ‘True Detective’ and Maybe Even ‘Curb Your Enthusiasm’

hbo plots the future

There’s nothing like earning 99 Emmy nominations to put a bounce in your step, and HBO was indeed in high spirits at TCA summer press tour. As I wrote at Quartz,

But the network is more concerned about keeping its subscribers happy, not Emmy voters. Speaking to reporters today at the Television Critics Association’s summer press tour, chairman and CEO Richard Plepler and HBO programming president Michael Lombardo unveiled their strategy to keep the premium network’s most popular shows rolling along—and their subscribers (114 million worldwide, which generated $4.9 billion in revenue last year, plus countless others who watch HBO Go via shared passwords)—eagerly coming back for more.

At the top of their list: making a plan for Game of Thrones, plotting Season 2 of True Detective, hoping out hope for more Curb Your Enthusiasm and giving closure to True Blood, Boardwalk Empire and The Newsroom.

HBO plots the future of ‘Game of Thrones,’ ‘True Detective’ and maybe even ‘Curb Your Enthusiasm’