Last night, the Wall Street Journal reported that Apple is in talks with Comcast to team up for a new streaming-television service that would use an Apple set-top box. At Quartz, I suggested four ways that Apple could make a splash and make its new service instantly better than Netflix. For starters, Use the Force:
In 2010, Apple finally landed exclusive digital rights to the Beatles catalog. Now, it should aggressively pursue the holy grail of exclusive movie digital rights: the Star Wars films, which still have yet to be released via any digital platform. (Remember, Lucasfilm is now owned by Disney, whose chairman and CEO, Bob Iger, sits on Apple’s Board of Directors.) Using the films to launch Apple’s streaming service, especially as anticipation builds toward the next Star Wars film, due out in December 2015, would be reason enough for many viewers to immediately get on board.
Assuming Apple goes ahead with the service, it needs to once again embrace its traditional role of innovator, not follower.