It’s not easy breaking exclusive news when you’re alongside 200 TV journalists at press tour, but it can be done. While researching my Adweek story on the launch of Pop, I noticed that a retrospective on The Cosby Show, announced last October as part of Pop’s initial slate, had quietly been dropped from the lineup. Brad Schwartz, Pop’s president of entertainment and media, explained his decision to place the episode on “permanent pause”:
“With everything going on, why do you need to run it?” said Schwartz, whose rebranded channel, Pop, celebrates “enthusiastic fandom,” which is pretty much the opposite of how most audiences now feel about Cosby. “I’m not going to pass judgment or make a decision on who’s right and wrong, but it was a very easy decision for us to say, ‘Let’s not air it.'”
The marks at least the fourth Cosby-related program to be taken off the air in the wake of Bill Cosby’s scandal. I also asked Schwartz, who had previously pulled 7th Heaven off TV Guide Network in response to the Stephen Collins child molestation allegations, if there are any circumstances under which the show will air. You’ll have to read what he told me.