Several hours before The CW won its first-ever Golden Globe, becoming the only broadcast network to do so this year, the network had an even bigger drop-the-mic moment: at winter press tour, it renewed eight series, including its entire fall lineup. As I wrote at Adweek,
No broadcaster in recent memory has ever renewed its entire fall lineup before. Pedowitz told reporters that this is part of the network’s transition to year-round scripted programming, with the renewed series returning over next fall, midseason and summer. “This enables us to finally get to the place of providing scripted summer programming,” he said, “and so the summer of ’16 should be a much bigger summer for us than ever before.”
Those hits have helped draw men back to the network. In the 2010-2011 season, the CW’s audience was only 30 percent male, and that percentage has grown to 40 percent this season. Also, “we grew a little older than we used to be,” said Pedowitz. “Our affiliates are happier [with] that.”
Pedowitz also talked about nurturing his low-rated but critically-acclaimed (and now Golden Globe-winning) Jane the Virgin, and why he’s exercising caution when it comes to crossovers and adding other superhero series to his stable.