Well, that escalated quickly. In light of Sony’s announcement yesterday that it had officially canceled The Interview’s Christmas Day release, and “has no further release plans for the film,” I made a bold suggestion at Quartz: Netflix should save the day, and strike a blow against the hackers who have humiliated Hollywood. As I wrote,
Netflix, which doesn’t have a presence in Asia, is more protected from political fallout than the other multinational companies involved in this controversy. And the film’s marketing budget could be nonexistent. Instead, all of those celebs who decried Sony’s decision yesterday would suddenly become Netflix’s biggest cheerleaders, and the company would find itself with an army of enthusiastic—and free!—celebrity spokesmen, not to mention the invaluable free media coverage.
The company has long made a habit of rescuing discarded TV shows, including Arrested Development, The Killing, and Longmire, the canceled Western crime drama it picked up just last month from A&E. But now it could take things to the next level, and rescue a huge holiday movie.
Time and again, Netflix has proven itself to be fearless and hasn’t hesitated to make big deals that have upended the entertainment industry. Now it’s time for the company to step up to the plate again.