The networks will play a variety of pop hits during their TV upfront presentations next month, but the only song that really should be part of the soundtrack that is The Lego Movie’s “Everything is Awesome.” After all, each of the the network executives who take the stage will be full of optimism that their new crop of shows will finally be the ones that take them to the top.
But as I wrote at Adweek, everything is not awesome, even for the top network in adults 18-49 (which will again be ABC). Before we hear a new batch of (at least partially) empty upfronts promises, I looked back at the five worst predictions from last year’s presentations. Among them: then Fox Entertainment president Kevin Reilly’s declaration that Jump of the Century and Hieroglyph will be airing soon on the network:
Reilly was far from the only one to disappear from Fox shortly after the upfronts. He touted two programs to advertisers that were canceled before they ever made it to air: straight-to-series pickup Hieroglyph (Fox pulled the plug a month later) and Jump of the Century, in which two rival stuntmen would attempt Evel Knievel’s failed jump across Idaho’s Snake River Canyon (it was scrapped last July). “The power of broadcast really shines through when there’s urgency to view,” Reilly said of Jump of the Century. Of course, it also really shines through when the shows are actually broadcast.
There’s a lot more silly predictions where that came from, so sure to read the rest of the story.
I was on WCCO News Radio 830 in Minneapolis today to talk about my Daily Beast story on series finales. Adam Carter and I had a great chat about some of the best and worst finales of all time, as well as this week’s fantastic Parks and Recreation finale. And we even touched on House of Cards a bit at the end. I can’t embed the audio, but you can find it here. Enjoy!
Yesterday, everyone was talking about the Seinfeld reunion that aired during the Super Bowl. As I wrote at Quartz,
While social media immediately began buzzing about the spot, which Seinfeld put together with the help of Seinfeld co-creator Larry David, it wasn’t actually a Super Bowl ad. Neither Seinfeld nor Sony, which owns Crackle, paid FOX any money for the segment, according to The New York Times. Instead, FOX reached out to Seinfeld and asked him to put together a feature segment to help the network kick off its halftime coverage.
A longer version of the reunion ran as part of Comedians in Cars Getting Coffee, Jerry Seinfeld’s web series for Crackle.