Category Archives: News/Analysis

How the Weather Channel Plans to Keep You Tuned In for More Than 15 Minutes

weather channel

As the Weather Channel prepares to launch its new morning show, AMHQ with Sam Champion, I spoke with Champion and Weather Channel President David Clark (in interviews I conducted back at TCA winter press tour) about the network’s plans to keep audiences tuned in for more than 15 minutes.

Almost 10 million viewers tune in—and tune out—each morning. During the first eight weeks of 2014, the Weather Channel network enjoyed an enormous “reach” weekdays between 7 and 10am, with 9.5 million adults 25-54 (the advertising demographic most prized in cable news) tuning in for at least one minute. That number dwarfed the reach of the cable news networks during the same period: 8.3 million for CNN, 7.8 million for Fox News and 5.6 million for MSNBC.

But that morning audience isn’t sticking around. The Weather Channel’s average morning tune-in was 15.15 minutes, compared to 25.12 minutes for Fox News, 24.96 for MSNBC and 15.91 for CNN. “We have enormous reach in the morning, but it’s sporadic,” Weather Channel President David Clark told Quartz. “We felt there was an opportunity to put a big show there and change the relationship from a place where people come to check their weather to a place where people come to get a show and be part of their daily routine.”

Champion also talks about why viewers should watch the network as opposed to just getting weather info from the Weather Channel app, and his plans to expand the scope of the network’s weather coverage.

How the Weather Channel plans to keep you tuned in for more than 15 minutes

Daylight Saving is the Worst Thing That Happens to Television

daylight saving is the worst

As Daylight Saving Time returns today, I wrote at Quartz why this is the worst time each year for TV execs and advertisers.

That’s because when the time change arrives, the industry must grapple with a corresponding drop in viewership (measured as Households Using Television, or HUT levels). That, in turn, translates into ratings declines across the board—especially in DST’s first week— for programs airing in the early evening, as some viewers choose to enjoy their additional hour of daylight away from their TV.

I was inspired to do this story by an observation that Kevin Reilly made at TCA winter press tour. Once again, I’m using my Quartz platform to tackle TV-related issues that few outside of the industry are aware of.

Daylight saving is the worst thing that happens to television

The Biggest TV Drama in America Gets No Attention

ncis-biggest-drama

During TCA winter press tour, I had an opportunity to speak with NCIS showrunner Gary Glasberg for this Quartz story about how his show is one of the biggest on TV, yet receives on a fraction of the media attention and respect paid to all of the other shows it soundly trounces each week.

At this point, the show’s producers are resigned to NCIS’ fate as the Rodney Dangerfield of TV shows (i.e. gets no respect). “I try to stay really focused on the fact that as much as I would love for our cast and crew to get some attention, at the end of the day it just doesn’t seem to be in the cards,” the show’s executive producer and showrunner Gary Glasberg tells Quartz. “And I have to appreciate at the end of the day that although they haven’t gotten that kind of attention, that 20 million people every week are watching. The fact that I’m getting 20 million viewers in this landscape is kind of crazy.”

Glasberg also talked about the show’s success around the world — and how much longer he expects the run to last.

The biggest TV drama in America gets no attention

No, One Billion People Do Not Watch the Oscars

one billion oscars

Every year at the Oscars, someone notes that the ceremony is being watched by “a billion people.” That’s an impressive figure, to be sure. It’s also a complete fiction. As I explained at Quartz,

Last year’s Oscar ceremony drew a United States audience of 40.3 million, making it the seventh highest-rated telecast of 2013 (the other top 10 shows were all NFL-related). That would mean that elsewhere in the world—the Academy says Sunday’s telecast will be seen in “more than 225 countries”—an additional 960 million people are interested enough to tune in and see what gown Cate Blanchett will wear and which film will win best production design. Roughly 13% of Americans watched last year’s ceremony; 14% of the remaining global population would also need to view the show in order to reach that mythical billion-viewer figure. Comparatively, the 2008 Summer Olympics opening ceremonies in Beijing were viewed by an estimated billion people, but those numbers were bolstered by more than half of China’s 1.3 billion population.

I trace the origin of the “billion audience” myth, and talk about why, despite all rational evidence to the contrary, the b-word won’t be going away anytime soon.

No, one billion people do not watch the Oscars

What’s Next for Leno? 7 Networks That Might Nab Him

today-leno-monologue

Jay Leno is signing off from The Tonight Show Thursday — for good this time, he swears — and he said he’s had “all kinds of offers” for his next TV job. He says he has nothing planned yet, but as I note at NBCNews.com:

But a notorious workaholic like Leno — who squeezed in 100 stand-up gigs last year in addition to his regular ‘”Tonight Show” hosting duties — won’t simply be putting his feet up in retirement.

I suggest seven different networks that might be a good fit for him — and why.

What’s Next for Leno? 7 Networks That Might Nab Him

One of the Most Buzzed-About Super Bowl Ads Wasn’t Actually an Ad

one of the most buzzed about

Yesterday, everyone was talking about the Seinfeld reunion that aired during the Super Bowl. As I wrote at Quartz,

While social media immediately began buzzing about the spot, which Seinfeld put together with the help of Seinfeld co-creator Larry David, it wasn’t actually a Super Bowl ad. Neither Seinfeld nor Sony, which owns Crackle, paid FOX any money for the segment, according to The New York Times. Instead, FOX reached out to Seinfeld and asked him to put together a feature segment to help the network kick off its halftime coverage.

A longer version of the reunion ran as part of Comedians in Cars Getting Coffee, Jerry Seinfeld’s web series for Crackle.

One of the most buzzed-about Super Bowl ads wasn’t actually an ad

Why You’ll Never See Philip Seymour Hoffman’s Greatest Performance Yet

U.S. actor Hoffman attends a news conference at the 56th Berlinale International Film Festival in Berlin

I’m still reeling from the news that Philip Seymour Hoffman was found dead yesterday from an apparent drug overdose. As I wrote at Quartz, what might have been his best performance yet was still to come: in an upcoming Showtime comedy series, Happyish.

Last month, Showtime treated reporters at the Television Critics Association’s winter press tour to footage from Happyish, which the network had just officially picked up to series. In the clips screened from the pilot episode, reporters and critics were laughing at the exploits of Hoffman, who played a bitter creative director at a New York City ad agency dealing with a new boss half his age. The footage promised yet another classic Hoffman performance, with a profane rant against social media and an uproarious hallucination involving a Keebler Elf. And even though only the pilot episode had been shot, with a likely series debut set for summer, many in the room—myself included—were already predicting that Hoffman would be making room on his mantle for Emmys, Golden Globes and SAG Awards for his Happyish role.

Those of us lucky enough to see that footage at TCA will always wonder what might have been. RIP, Philip Seymour Hoffman.

Why you’ll never see Philip Seymour Hoffman’s greatest performance yet

Six Ways TV is Changing Forever

six-ways-tv

TCA winter tour is finally winding down, but I wanted to write one last story about the various developments and announcements that I hadn’t been able to address in standalone stories. So for my final Quartz story from TCA, I noted six ways that TV is changing forever, including my observation that pilot season isn’t dead — yet:

Last week, FOX announced the death of pilot season, with Reilly explaining that “it’s highly inefficient” and “built for a different era” when CBS, ABC and NBC were the only three networks in existence. Instead, Reilly has already picked up several projects “straight to series” for next season, bypassing the usual pilot process so as not to waste resources on projects that will never make it to air.

Yet the other networks were quick to declare that while the business is indeed changing, pilot season is still very useful for them. “It’s frustrating, but also exciting,” said CBS’s Tassler, who noted that pilot season’s “compression of time”—in which pilots are cast, shot and focus-tested in a matter of weeks—gives way to “this creative adrenaline” that has delivered their biggest hits, like The Big Bang Theory. NBC’s Greenblatt noted that his network’s new hit The Blacklist “probably would never have seen the air had we not made a pilot, because it came from a relatively young, inexperienced writer. We weren’t exactly sure immediately from that script that we should order a series.”

Farewell, Pasadena!

Six ways TV is changing forever

This Show Just Lowered the Median Age of USA Network Viewers by 12 Years

this show just lowered

One of the interesting challenges of TCA winter tour has been searching for nuggets of news that would be most appealing to Quartz readers. I was at it again today with this story out of USA’s presentation, on how Modern Family has lowered the median age of its viewers by 12 years. As I wrote,

Those early statistics are encouraging for USA, which paid a reported $1.4 million per episode for the syndication rights to the show’s first four seasons, and launched the syndication run in September with a lavish marketing campaign usually reserved for original series. “When we brought Modern Family on, the whole idea was, how do we increase the reach of USA and bring new people into the fold?” USA Network President Chris McCumber told Quartz. “It’s already doing that and it’s only been on the air for a few months.”

McCumber also talked with me about trying to use Modern Family’s success to help launch its upcoming comedies, like Sirens.

This show just lowered the median age of USA Network viewers by 12 years