NBC is building momentum among broadcast networks, but parent NBCUniversal’s cable networks are in transition, with USA regrouping after giving up on last year’s comedy push and Bravo and E! venturing into scripted series for the first time. All three networks made the case for their respective new directions at winter press tour, as I wrote at Adweek:
“It’s about creating that next generation of hits for us,” USA president Chris McCumber told Adweek. He said the network is shifting away from comedy to focus on its strong drama development slate, including Dig (debuting March 5), Complications (summer), and its cyber-crime drama Mr. Robot, which McCumber is most enthusiastic about.
“We saw the dramas that were coming down the line, and we said, we feel so strongly about them, that we want to make sure we pick our shots,” McCumber said. “You can’t launch everything. And so you need to be able to say, we’re going to prioritize these.”
Read the story for much more on Bravo and E!’s respective forays into scripted territory, with Odd Mom Out and The Royals.