Tag Archives: Criminal Minds

After #TGIT and #WCW, 12 New TV Hashtag Campaigns We’d Like to See

scandal-hed-2014_0

Step aside, TGIF and Must-See TV: branded nights of TV are back again, thanks to ABC’s #TGIT (Thank God It’s Thursday) and NBC’s #WomanCrushWednesday. As I wrote at Adweek:

Networks can’t resist cloning anything that’s a hit on television, whether that’s shows or campaigns. Given the success of both #TGIT and #WCW, they’re all likely brainstorming hashtag-friendly campaigns in an effort to brand as many other nights of TV as possible.

So I came up with 12 new TV hashtag campaigns I’d like to see, from #PTSD (Post-Traumatic Sports Delay) to #TGINTGIF (Thank God It’s Not TGIF) to #WhatsaHashtag (What’s a Hashtag? Mondays).

After #TGIT and #WCW, 12 New TV Hashtag Campaigns We’d Like to See

Why TV Time Slots Still Matter for New Shows

TV time slots still matter

During the next month, 20 new shows will debut, and half of them will be lucky to make it to a second season. As I wrote at Quartz, CBS is trying its best to beat the odds:

Its new shows are almost carbon copies of a beloved long-running series in time slots immediately before them (known as a show’s lead-in) or after them (its lead-out), in an effort to capture as much of the returning show’s audience as possible.

At TCA summer press tour, I spoke with CBS Entertainment Chairman Nina Tassler about her strategy that paired Criminal Minds with Stalker, Madam Secretary with The Good Wife and (duh!) NCIS with NCIS: New Orleans:

“It may not be where people end up consistently watching a show, but when you’re in this ‘discovery’ phase—when audiences are trying and sampling—that’s when I think lead-in matters more than anything,” Tassler told Quartz.

Why TV time slots still matter for new shows