Step aside, TGIF and Must-See TV: branded nights of TV are back again, thanks to ABC’s #TGIT (Thank God It’s Thursday) and NBC’s #WomanCrushWednesday. As I wrote at Adweek:
Networks can’t resist cloning anything that’s a hit on television, whether that’s shows or campaigns. Given the success of both #TGIT and #WCW, they’re all likely brainstorming hashtag-friendly campaigns in an effort to brand as many other nights of TV as possible.
So I came up with 12 new TV hashtag campaigns I’d like to see, from #PTSD (Post-Traumatic Sports Delay) to #TGINTGIF (Thank God It’s Not TGIF) to #WhatsaHashtag (What’s a Hashtag? Mondays).
Greg Berlanti and I have been Twitter friends since back in 2012, when I fell for his USA summer miniseries Political Animals. But we’d never actually met until we sat down together at TCA summer tour to do this Daily Beast profile.
One of TV’s most prolific producers — he’s co-showrunner on Arrow and The Flash, a producer on The Mysteries of Laura, has three series (and counting) in development for next season, and is also producing the bigscreen Peter Pan reboot Pan — Berlanti talked about what’s in store for The Flash, his obsession with comics, how he’s succeeded with TV comic adaptations where Marvel has failed and the disadvantage to having so many projects on his plate:
The only slight disadvantage to doing more and more things is you really have to be where the problems are. So you don’t get to be as much where things are going well. And so, if there’s two things that I’m working on that are going well, I’m not in that story room or on that set. I’m wherever we’re having some challenges. Then, by the time we take care of those, I go back to the other ones. So the disadvantage of having multiple things is on a day where everything is going badly on all things. You want to shoot yourself! The advantage is that’s usually not the case. Usually one or two things are going all right, and it buoys your spirits a little bit.
His take on The Flash is broadcast’s best pilot this fall. While almost all new shows take much of the first season to find their way, Flash arrives impressively fully-formed and self-assured. And, oh yeah, it’s a helluva lot of fun.