Step aside, TGIF and Must-See TV: branded nights of TV are back again, thanks to ABC’s #TGIT (Thank God It’s Thursday) and NBC’s #WomanCrushWednesday. As I wrote at Adweek:
Networks can’t resist cloning anything that’s a hit on television, whether that’s shows or campaigns. Given the success of both #TGIT and #WCW, they’re all likely brainstorming hashtag-friendly campaigns in an effort to brand as many other nights of TV as possible.
So I came up with 12 new TV hashtag campaigns I’d like to see, from #PTSD (Post-Traumatic Sports Delay) to #TGINTGIF (Thank God It’s Not TGIF) to #WhatsaHashtag (What’s a Hashtag? Mondays).
My favorite USA show, White Collar, returns tonight for Season 5. I asked Matt Bomer, who plays con man Neal Caffrey to Tim DeKay’s FBI Agent Peter Burke, to share his 10 favorite odd couple duos from television. In this Daily Beast story, Bomer comes up with some great pairings, including a few unexepected ones like SpongeBob Squarepants duo SpongeBob Squarepants and Patrick Star:
Every parent knows SpongeBob and Patrick. I just love that it’s two fools who operate and succeed in the world through pure enthusiasm, joy, and best intentions. Regardless of how terrifying and real the world around them becomes, they tend to win out with sheer enthusiasm. And I don’t think that’s the worst message for kids to have. The writing is brilliant. I watch a lot of shows with my kids and there aren’t many that I actually enjoy sitting down to watch, but I can sit and take in an episode of SpongeBob with them.