Category Archives: Adweek

Lisa Kudrow is Feeling the Pressure to Make Her ‘Comeback’ Worth the 9-Year Wait

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I unexpectedly had a terrific chat with Lisa Kudrow during the Television Critics Association’s summer press tour, and turned that into this Adweek profile about The Comeback’s return on Sunday, nine years after HBO canceled it. She talked with me about playing both sides of the HBO/Showtime rivalry, reviving The Comeback, how her guest-appearance on Scandal last season helped make it happen and what’s next for Valerie Cherish.

Lisa Kudrow is Feeling the Pressure to Make Her Comeback Worth the 9-Year Wait

Can ‘MasterChef Junior’ Help Fox Salvage What’s Left of the Fall?

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masterchef junior

In less than two months, Fox’s fall has turned downright cataclysmic, as four of its five new series have already tanked. As I wrote at Adweek,

So the network is turning to an unlikely source to salvage its terrible, horrible, no-good, very bad fall season: a bunch of kid chefs.

That would be tonight’s premiere of MasterChef Junior, which has suddenly become Fox’s Hail Mary play for sweeps. I also spoke with one of the show’s judges, Joe Bastianich, who told me why the show is up for the challenge.

Can MasterChef Junior Help Fox Salvage What’s Left of the Fall?

After #TGIT and #WCW, 12 New TV Hashtag Campaigns We’d Like to See

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Step aside, TGIF and Must-See TV: branded nights of TV are back again, thanks to ABC’s #TGIT (Thank God It’s Thursday) and NBC’s #WomanCrushWednesday. As I wrote at Adweek:

Networks can’t resist cloning anything that’s a hit on television, whether that’s shows or campaigns. Given the success of both #TGIT and #WCW, they’re all likely brainstorming hashtag-friendly campaigns in an effort to brand as many other nights of TV as possible.

So I came up with 12 new TV hashtag campaigns I’d like to see, from #PTSD (Post-Traumatic Sports Delay) to #TGINTGIF (Thank God It’s Not TGIF) to #WhatsaHashtag (What’s a Hashtag? Mondays).

After #TGIT and #WCW, 12 New TV Hashtag Campaigns We’d Like to See

TV’s 10 Worst Time Slots: Can Any Show Survive?

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I’m very excited to begin contributing to Adweek, as they look to expand their TV coverage online. My first story for them is something that I’ve wanted to write for more than a year: a look at the worst TV time slots on television, the ones that have been radioactive for years on end, and manage to bring about the end of almost every show that is aired there.

I looked back at several years of TV schedule grids, and pulled together this collection of TV’s equivalent of death row.

Abandon hope, all ye who are scheduled here:

TV’s 10 Worst Time Slots: Can Any Show Survive?