Tag Archives: Hulu

What Netflix, HBO, Amazon, Showtime and the Rest of TV Need to Resolve to Do in 2015

2015 resolutions

It seems like just yesterday that I had written five 2014 resolutions for the TV industry. But it’s already time to look ahead to 2015, which I did today for Quartz. (First, however, I took stock of how my 2014 resolutions turned out — not too shabby!)

This year, instead of making resolutions for the entire industry to follow, I created specific ones for the industry’s major players. For example, for Hulu:

Hulu: Don’t get left in the dust by Netflix and Amazon

In 2014, Hulu made some big moves to try and stay in the race with Netflix and Amazon, including an $80 million-plus deal acquiring the rights to all seasons of South Park and ordering three new series produced by the likes of J.J. Abrams, Jason Reitman and Amy Poehler. But those new shows, and South Park, need to deliver, and make Hulu a worthy streaming competitior. Oh, and Hulu, you know how you’ve been considering cutting back the number of ads running on Hulu Plus? Do that. Immediately.

I hope my 2015 resolutions fare as well as the 2014 ones did!

 What Netflix, HBO, Amazon, Showtime and the rest of TV need to resolve to do in 2015

TV is No Longer Where TV Series Premiere

TV not where series premeire

Viewers are taking longer than ever to watch TV shows, but when it comes to news series, networks don’t have the luxury of waiting several days or weeks for audiences to sample them and decide whether or not they want to see more. That’s why the pilots for several new series are being released weeks and even months before they premiere. As I wrote at Quartz,

Broadcast networks insist that they now program year-round (and indeed, have been doing just that), but almost all of their biggest shows still debut during the same two-week period in late September and early October. This makes it especially brutal for new shows to find an audience, so the online premieres gives viewers an early opportunity to sample them and, the networks hope, get hooked and start spreading the word before the shows enter the TV equivalent of Thunderdome.

I question whether viewers who watch and like the A to Z pilot will still be interested when the show actually premieres in October, but until the broadcast networks stop premiering all their fall shows in the same two week period, they’ll need all the help they can get.

TV is no longer where TV series premiere

The Five Ways American TV Has Changed Forever

five ways american TV has changed

That’s a wrap on TCA summer press tour, which means that it’s time for one last story before I leave L.A.: a roundup of noteworthy developments from press tour, which reveal several new truths about the TV industry. Chief among them: Nothing is a ratings guarantee — except football.

Somewhere in the vicinity of 100 shows were paneled at press tour, but as CBS president and CEO Les Moonves pointed out, “When you come back next year, not all of them are still going to be on the air. Even ours. However, this is a sure thing.” He was referring to Thursday Night Football, which is moving to CBS for the first eight weeks of the NFL season (after which it will return to NFL Network, where it has aired since 2006).

As NFL commissioner Roger Goodell noted, “Sunday Night Football is now the number one franchise in all of television. Not just in sports, but in all of television.” Sunday Night Football was indeed the top-rated show on TV last season, averaging 21.5 million viewers. CBS and Fox’s Sunday afternoon broadcasts draw a similarly-sized audience, while ESPN’s Monday Night Football averaged 13.7 million viewers. And the Super Bowl is always the most-watched program each year, with a record 112.2 million viewers tuning in last February. As such, Goodell expects that Thursday Night Football will be “the biggest thing” to happen on TV this season.

There’s lots more about 3D TV, 4K TV, Hulu, Amazon, binge-watching, late-night and series based on comic books. Take a look; now that press tour is over, I’m going to sleep for several days!

The five ways American TV has changed forever 

Charts: How We Watch TV Now

how we watch tv now

Hundreds of reporters have assembled at TCA summer press tour, but as far as I’m aware, I’m the only one who wrote a detailed story about the fascinating panel with CBS, FX, Fox and Showtime’s research gurus, who talked about how audiences actually watch TV now.

“We’re in a new era of television,” said David Poltrack, chief research officer for CBS, noting that weekly TV viewing has increased 2% over the last three years, from 35 hours and 36 minutes to 37 hours and 50 minutes. “This is a golden era of television content, and the public is embracing television and engaging with television in a way that they never did before, because it is so much good programming.”

While I usually try to summarize my stories a bit here, there’s so much terrific information throughout the piece about delayed viewing lifts and multi-platform audiences that I urge you to read the whole thing yourself.

Charts: How we watch TV now