Tag Archives: NBC

#TBT: ‘Come Home to NBC’ With Michael J. Fox and Betty White in These ‘80s Promos

come home to NBC

I always have a blast pulling together the #TBT promos for Adweek, but this week’s entry was particularly entertaining, as I delved into the “Come Home to NBC” ‘80s promos back when NBC ruled the airwaves with The Cosby Show, Cheers and The Golden Girls. Here’s a one of the four promos I discuss, which is a must-see if only for the shot of Tom Brokaw wearing Bright. Yellow. Pants.

And much like everyone else who was partying hard in the ‘80s, NBC saw no end to its good fortune: “Where the magic never seems to end! Where the good times keep you coming back again.” (Well, at least until Jeff Zucker took over…)

All four promos are worth watching, including one that made the unfortunate choice to open with a shot of (yikes) Bill Cosby inviting you into his abode.

#TBT: ‘Come Home to NBC’ With Michael J. Fox and Betty White in These ‘80s Promos

Surprise! ‘Peter Pan Live!’ Soared, Except for — Gasp! — Christopher Walken

Get out the Hook!

Give him the Hook! (Virginia Sherwood/NBC)

I really thought I was prepared for all of Peter Pan Live!’s possible outcomes: It could have ended up a complete disaster (as many in the Twitterverse had hoped it would), or (more likely) a largely mediocre production on par with last year’s The Sound of Music Live!, or turned out to be a tour de force for Christopher Walken’s Captain Hook, as he steamrolled over everything in his path, especially poor Allison Williams as Peter Pan.

But I never saw this coming: a Peter Pan Live! that was quite good — much better than its promos indicated, and certainly a marked improvement on all fronts from Sound of Music Live! — save for one confounding performance: Walken’s.

I knew Walken would be the night’s wild card, but usually he’s the one who saves shows, not sabotages them. Not this time. The actor seemed to have skipped most of his rehearsals, opting instead to simply wing his way through the performance. Save for a few vintage Walken moments — tap dancing during “Vengeance,” snarling “Hoist up the children!” late in the production and finally showing some verve during “Captain Hook’s Waltz” — he was in a completely different show than his costars. At times he seemed lost in his own world, mouthing his lines and marking his steps, as if not realizing this was the actual performance, and not just a run-though. During his climatic swordfight with Peter, he could barely be bothered to lift his saber.

What a waste of Walken. Where was the performance we all expected from the man who spectacularly danced — and flew, Peter Pan-like — his way through “Weapon of Choice”?

Instead, in the night’s biggest surprise, Williams was the one who took charge and carried Peter Pan on her elevated shoulders. She was an immediate upgrade from last year’s non-actress lead, Carrie Underwood, and deftly handled the technically grueling role — at times, she was singing, flying and flipping head over heels, all at once. And unlike her Girls counterpart Marnie, she sang with gusto. (Sadly, her bizarre fishnet and spandex costume was never explained.)

The cast’s other standouts included Christian Borle, as Hook’s sidekick Smee, who helped camouflage Walken’s fogginess while pulling double duty as the Darling clan’s father, George. If only he had played Hook instead! And Kelli O’Hara was her usual powerhouse self as Mrs. Darling (sorry, no first name for you!).

Aside from Williams, the real star of the evening was the production’s ambitious, superior technical design. The set was a marvel, and showcased lovingly with confident camera movement that was a substantial improvement over the previous year’s pedestrian work. (As an added bonus, the sound issues that plagued The Sound of Music were also eradicated.) Cameras swooped and soared like Peter himself, and even got right in the center of some numbers to interact with the cast. Equally impressive were the live CGI effects, notably Tinkerbell. And the flying scenes were executed without a hitch.

Yet there are still more improvements to be made before next year’s live special. The awkward, abrupt cuts to commercial (and particularly in the last hour, there were a lot of them) made AMC’s Mad Men transitions look downright professional.

The cast (Walken aside) and crew’s outstanding work exposed the production’s biggest flaw: its problematic book. While producers rewrote and excised Peter Pan’s most cringeworthy sections (involving the Indians on the island, who were reconceived into a “tribe” that appeared to be refugees from Duran Duran’s “Rio” video), they didn’t do enough cutting and trimming.

The show dragged at three hours, easily one hour too long. Much of Peter Pan’s story is just plain weird: a stranger abducts three children and forces one of them to mother him and his friends, Wendy keeps coming on to Peter (she can’t take the hint that he’s just not into her), Hook spanks Peter, and the least menacing pirates in history are too busy incessantly dancing with one other to accomplish anything even remotely dastardly. Then in the end, Peter ditches Wendy for a younger model. He is all grown up, after all!

Still, the show somehow pulled it off. I believed a boy could fly, I believed in fairies, I believed that Allison Williams did better than anyone would have expected and I believed that NBC learned its lessons from last year’s production. Congratulations, NBC, you have plenty to crow about.

Can NBC Create Another Real-Time Sensation With Peter Pan Live?

peter-pan-live

At Adweek, I had a terrific chat with NBC Entertainment chairman Robert Greenblatt, who admitted that he went to bed last Dec. 5, after watching The Sound of Music Live!, he was steeling himself for low ratings the next morning.

“I was thinking, ‘I’m praying for a 2 rating, because I could defend a 2,'” he told Adweek. “And then I thought, ‘Oh God, I could probably spin a 1.7 or 1.8 to probably being almost a 2.’ I really was hoping it would be a 2.”

Instead, the final 18-49 rating was almost triple that number, which is why Greenblatt is doubling down this year, with Peter Pan Live! Greenblatt talked with me about why Sound of Music ended up being so success, his other plans for live TV on NBC and which musicals he is — and isn’t — considering putting on the air going forward.

Can NBC Create Another Real-Time Sensation With Peter Pan Live? 

How Bill Cosby Went From TV’s ‘Most Persuasive’ Pitchman to Its Most Radioactive

bill-cosby

Once of the biggest head-scratchers during my many, many years at People was the shockingly muted reaction to what I thought was an incendiary investigative piece we published in 2006, speaking with five women who had accused Bill Cosby of sexual assault. It was one of the rare times that we were going after a beloved celebrity, but after the story was published, everyone just seemed to shrug and move on, if they even noticed it at all.

So you could say that it took almost a decade for Cosby’s career to fall apart overnight. At Adweek, I look at how Cosby went from TV’s “most persuasive” pitchman, as he was known in his Cosby Show ’80s heyday, to its most radioactive one in the past week. As I wrote,

Putting the horrific allegations aside …. Cosby is in this predicament largely because he and his team demonstrated a surprising lack of media savvy for a performer who for decades has had audiences—and advertisers—in the palm of his hand.

Writing this story also gave me a chance to publicly credit the great Kate Aurthur from Buzzfeed, for almost single-handedly keeping this story afloat this year. Even if it took eight years after that People story, I’ve glad this is finally coming to light, and I’m shocked at how ill-prepared Cosby and his team have been to finally face the music.

How Bill Cosby Went From TV’s ‘Most Persuasive’ Pitchman to Its Most Radioactive

TV’s 10 Worst Time Slots: Can Any Show Survive?

gracepoint-hed-01-2014_0

I’m very excited to begin contributing to Adweek, as they look to expand their TV coverage online. My first story for them is something that I’ve wanted to write for more than a year: a look at the worst TV time slots on television, the ones that have been radioactive for years on end, and manage to bring about the end of almost every show that is aired there.

I looked back at several years of TV schedule grids, and pulled together this collection of TV’s equivalent of death row.

Abandon hope, all ye who are scheduled here:

TV’s 10 Worst Time Slots: Can Any Show Survive?

TV Shows Based on Movies: Often Doomed

bad-teacher

Three stories in a row! The Atlantic picked up my recent Quartz story about why Hollywood can’t stop turning movies into TV shows.

TV Shows Based on Movies: Often Doomed

Hollywood Won’t Stop Until it Turns Every Movie Into a TV Series

minority-report

What’s the opposite of “great minds think alike”? In the past month, the broadcast networks have announced plans to turn 10(!) movies into potential series. As I wrote at Quartz,

Hollywood apparently won’t stop until it turns every movie into a series. It’s the strongest indication yet that there are no original ideas left among the broadcast networks, which already packed this fall’s television lineup with comic-book adaptations and spinoffs.

Hollywood won’t stop until it turns every movie into a TV series

Why NBC is Working on a Live Sitcom

NBC working on live sitcom

The news that NBC is developing a weekly live sitcom called Hospitality took many by surprise, but not me. During TCA summer press tour, I had chatted with NBC Entertainment Chairman Robert Greenblatt, who told me this summer that he had been looking to do just that. As I wrote at Quartz,

“We do it with sporting events, music competition shows and reality shows. There’s a lot of live things on television,” Greenblatt told Quartz in July. “The Today show is live every day; The Tonight Show is taped within hours of its broadcast. There’s a lot of immediacy, but not in scripted programming. So we’ve been talking about doing a live sitcom. We just have to find the right show.”

If the show ends up on the air, it will be the first weekly live primetime series since Fox’s Roc in 1992, which not coincidentally was overseen by Greenblatt, who oversaw Fox’s primetime programming at the time.

Why NBC is working on a live sitcom

Charts: How We Watch TV on the Internet

how we watch tv on the internet

TCA summer press tour ended more than a week ago, but there was still one story left for me to finish up (along with several others that I’ve banked for the fall): this companion piece to my earlier look at how we watch TV now. For this story, I delved into the ratings data from a separate press tour briefing given by Alan Wurtzel, NBC’s head of research and media development, about how audiences are using their smartphones, tablets and personal computers to watch and download TV content.

This isn’t just about “a bunch of 25-year-olds who wear black and live in Williamsburg. It affects everybody across the country,” said Wurtzel, who shared NBCUniversal’s data with Quartz. “One size no longer fits all.”

As with my previous data-heavy story, I urge you to read the whole thing; there’s just too much great info for me to attempt to summarize it here. But I’ll wrap up with another observation from Wurtzel.

And as viewers stream in greater numbers, especially on their mobile devices, these seismic shifts will only continue. “These changes are very real,” said Wurtzel. “They’re growing unbelievably fast, and they affect the core of our business.”

Charts: How we watch TV on the internet

NBC Wants You to Make Its Next Hit Sitcom

NBC wants you to make

At long last, NBC is admitting the truth: it doesn’t know how to make funny sitcoms anymore. So it’s launching NBC Comedy Playground, and inviting comedy writers to pitch their series projects and bypass the usual drawn-out pilot season process. As I wrote at Quartz,

NBC Entertainment President Jennifer Salke called the move a direct result of “what’s happening on the Internet and what’s happening at the network.”

Or more accurately, what’s not happening at the network, which hasn’t had a hit sitcom since The Office, which debuted in 2005. That show averaged 9 million viewers in its heyday; now most NBC sitcoms, like Parks & Recreation and Community, are lucky if they pull in half that audience.

At least NBC is admitting that its current development system is broken. And if that prevents another monkey sitcom from making it to air, then we’ll all be winners.

NBC wants you to make its next hit sitcom