Category Archives: Adweek

Can Dead People Resurrect A&E’s Ratings?

the returned

Things unraveled quickly for A&E in 2014, which is looking to The Returned, about dead people who suddenly reappear in a small town, to resurrect its ratings this year. The show is based on the French series, and the pilot is almost a shot-for-shot reaction of it. But executive producer Carlton Cuse swears that will change, as I wrote at Adweek:

“While we start in a similar place, the show is fairly distinctively different by the end of the season,” said Cuse. “We felt like there was a way to take the show and over time, make it something that was very distinctly our own.” Cuse added that while “there’s a small, fervent audience that watched the French show,” an even larger American audience did not.

Of course, that’s the same thing producers said last summer about Gracepoint, Fox’s adaptation of the British drama Broadchurch, which flopped last fall.

Can Dead People Resurrect A&E’s Ratings?

Discovery is Fast-Tracking an Answer to ‘Serial’

ID serial

After last fall’s runaway success of Serial, the race was on to see what company would be first to launch its own version of the true-crime podcast. It looks like the winner will be Investigation Discovery, which announced plans for its own true-crime podcast today at the TCA’s winter press tour.

Henry Schleiff, ID’s Group President, didn’t share too many details about the podcast onstage, but he gave me some scoop afterwards about the project, which he’s fast-tracking for this spring even though he hasn’t yet settled on a subject, or host.

As Schleiff told me, the podcast idea was completely prompted by Serial:

“I think we were all surprised by the amount of press and attention—and indeed some of the viewership, or ‘soundship’—that the podcast got,” explained Schleiff, who credits a lesson he learned from the late Don Hewitt, who created 60 Minutes. “He used to say about 60 Minutes, ‘If you can turn off the video and just listen to the voices, you’ve still got a great story.’ You put that learning and you put the experience of podcasts together and we said, great, we tell stories really well, why don’t we do our own version, and we’ll do a multi-arc podcast.”

Schleiff also shared some possible hosting ideas: could Susan Lucci be the new Sarah Koenig?

Discovery Is Fast-Tracking an Answer to NPR’s Serial

Neil deGrasse Tyson Is About to Get Yet Another Job Title: Late-Night TV Host

neil degrasse tyson

Adweek broke off part of my TCA winter press tour Day 1 roundup into a separate story, focusing on National Geographic Channel’s decision to tap Neil deGrasse Tyson for its first late-night show, Star Talk. As I wrote,

Based on Tyson’s popular podcast and radio show, Star Talk “will bridge the intersection between pop culture and science as it brings together celebrities, comedians and scientists to discuss the latest developments in our vast universe,” said Courteney Monroe, CEO of National Geographic Channels.

Tyson will host the series from the site of his day job: the American Museum of Natural History’s Hayden Planetarium in New York.

Neil deGrasse Tyson Is About to Get Yet Another Job Title: Late-Night TV Host

NBC Ditched Tina Fey’s New Sitcom—and She Couldn’t Be Happier

tina fey

The first day of TCA winter press tour is in the books, and I rounded up the highlights from Netflix, ESPN and National Geographic Channel for this Adweek story.

Among the highlights: Tina Fey talked about why her new NBC sitcom, Unbreakable Kimmy Schmidt, ended up on Netflix instead:

Given the grim fate of this season’s new broadcast sitcoms (RIP, Manhattan Love Story, Selfie, A to Z and Bad Judge), Fey couldn’t be happier about her show’s unlikely new home. “All of the networks have had a little trouble launching their comedies this season,” said Fey. “I think more people will find us like this.” For ambitious comedies like Community (which migrated to Yahoo Screen after NBC canceled it last May) or Kimmy Schmidt, “it just makes more sense than broadcast.”

The sad truth: Even NBCUniversal realized that its own network wasn’t the ideal place to nurture Fey’s new sitcom. “The show is made by NBC; it’s in NBC’s best interests for the show to have its best home,” said Fey. “And rather than trying to stick it on NBC between a multicam and a drama, they agreed that this would be the right place for it.”

There’s also lots of detail on Netflix’s grand ambitions to be “something for everyone” and ESPN adding short films to SportsCenter.

NBC Ditched Tina Fey’s New Sitcom—and She Couldn’t Be Happier

TV Apps Were Supposed to Keep People Subscribed to Cable, But They’re Creating Confusion Instead

Tv everywhere

The first day of TCA winter press tour is in the books, and I have my first — of many —Adweek TCA stories. I looked at TV Everywhere: the industry-wide initiative between the networks and cable providers to give subscribers streaming access to their content, and hopefully keep them from cutting the cord.

While usage is increasing, industry execs remain frustrated by Nielsen’s inability to measure those TVE audiences. As I wrote at Adweek,

Mark Garner, svp distribution, A+E Networks, noted that the measurement abilities “lag behind the technology” to such a degree that they have become “harmful to this business.” As a result, “you’re looking at numbers that don’t really tell the whole story” because they don’t account for TVE viewing, said Erik Flannigan, evp multiplatform strategy and development, Viacom Entertainment Group.

There’s also some interesting insight as to why the phenomenon of people sharing authentication passwords is not as widespread as had been feared.

TV Apps Were Supposed to Keep People Subscribed to Cable, But They’re Creating Confusion Instead

Which Networks Made the Naughty and Nice Lists This Year?

networks naughty nice

I’ve wrapped my Best (& Worst) in 2014 week, but I have one final look back for this year: my Adweek story about which networks made Santa’s naughty and nice lists in 2014. The easiest call by far? NBC, which topped the nice list:

It was a very good year for the Peacock Network, which won the 2013-14 season in 18-49 (a 2.7 average), its first demo victory in 10 years. The network picked up where it left off this fall, where it’s once again leading the pack in 18-49 (thanks largely to Sunday Night Football and The Voice). Not even Peter Pan Live’s disappointing ratings can stall NBC’s momentum, especially with Super Bowl XLIX waiting in the wings on Feb. 1.

How did the rest of the networks fare? Take a look!

And with that, TV & Not TV will be taking a holiday hiatus for a few days (barring breaking news). But we’ll be back at the end of the week with news of an exciting TV appearance this weekend that should mark TV & Not TV’s television debut.

Until then, happy holidays!

Which Networks Made the Naughty and Nice Lists This Year?

The 10 Most Ridiculous Things Network Presidents Said in 2014

10 most ridiculous

I had so much fun pulling together this story for Adweek, on the most outrageous statements that network presidents made in 2014. As I wrote,

The network presidents spent much of 2014 bragging about, and defending, their various programming and scheduling decisions, no matter how foolish some of them turned out.

But some of those proclamations were so outrageous that they earned a well-deserved spot on this list of the 10 most ridiculous statements network presidents made this year. (I wanted to call this their “10 Biggest Lies of 2014,” but they actually believed at least some of these things to be true at the time they said them.)

From “Mulaney is the next Seinfeld!” to “We love Bill Cosby, and his troubles will sort themselves out,” see how many of your favorites made the list. And if you think Kevin Reilly, who stepped down as Fox entertainment chairman in May, is going to figure prominently … you would be correct.

The 10 Most Ridiculous Things Network Presidents Said in 2014

 

#TBT: How Networks Marketed the Worst TV Shows of All Time

TBT worst TV shows

It’s Thursday, which means it’s time for another installment of #TBT. This week, in the last #TBT of the year, I looked at promos for five of the most notoriously awful programs to ever air on television. As I wrote,

It’s relatively easy to pull together a promo for a show that is terrific, but how does a network market a complete disaster?

Well, here’s how ABC sold Cop Rock in 1990:

From The Chevy Chase Show to Manimal, you’ll want watch these lumps of TV coal during the holiday season!

#TBT: How Networks Marketed the Worst TV Shows of All Time

#TBT: ‘Come Home to NBC’ With Michael J. Fox and Betty White in These ‘80s Promos

come home to NBC

I always have a blast pulling together the #TBT promos for Adweek, but this week’s entry was particularly entertaining, as I delved into the “Come Home to NBC” ‘80s promos back when NBC ruled the airwaves with The Cosby Show, Cheers and The Golden Girls. Here’s a one of the four promos I discuss, which is a must-see if only for the shot of Tom Brokaw wearing Bright. Yellow. Pants.

And much like everyone else who was partying hard in the ‘80s, NBC saw no end to its good fortune: “Where the magic never seems to end! Where the good times keep you coming back again.” (Well, at least until Jeff Zucker took over…)

All four promos are worth watching, including one that made the unfortunate choice to open with a shot of (yikes) Bill Cosby inviting you into his abode.

#TBT: ‘Come Home to NBC’ With Michael J. Fox and Betty White in These ‘80s Promos

#TBT: Long Before Peter Pan, TV Promos Were Promising ‘Anything Can Happen’ on Live Shows

er-live

It’s Thursday, which means that it’s time for my weekly Adweek Throwback Thursday column. In honor of tonight’s Peter Pan Live! (which could turn out to be as big of a disaster as the fishnet and spandex that makes up Allison Williams’ Peter Pan costume), I revisited promos from various live programs, including my favorite “live” promo, for ER’s live episode in 1997.

As I wrote,

The show was at its creative peak, and this fantastic promo captured all its glory. Old episode footage was filmed as it played on a monitor, setting a dramatic, nail-biting tone punctuated by ace voiceover work from maestro Don LaFontaine.

See, “anything can happen. Anything!” (Quick question: Is the “Oh My God!” you hear in this clip the same one used in every single ER promo, or did they actually record a new one each time?) Alas, the episode itself was a dramatic dud, but the promo had more than done its job.

I also unearthed promos from 30 Rock’s (second) live episode, a long-forgotten Jon Lovitz Fox special from 1992, and 2008’s so-awful-it-can-never-be-forgotten Rosie Live.

#TBT: Long Before Peter Pan, TV Promos Were Promising ‘Anything Can Happen’ on Live Shows